Free Bon Jovi Concert in Central Park as Part of 2008 MLB All-Star Week Activities
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Tickets for the All-Star Concert in Central Park presented by Bank of America available at Yankee Stadium, other NY-area Ballparks, MLB.com on July 2nd
Launches new MLB banking promotion to heighten fan excitement
Bank of America, the New York Yankees and Major League Baseball will rock New York as part of the festivities surrounding the 79th MLB All-Star Game by creating opportunities for fans to enjoy world-class entertainment and other unique and interactive programs that celebrate America’s national pastime.
“The All-Star Game is an electrifying celebration of Major League Baseball, and truly a unique event for the entire family,” said Anne Finucane, Chief Marketing Officer, Bank of America. “As the official bank of Major League Baseball and the New York Yankees, Bank of America is thrilled to be part of New York’s Midsummer Classic festivities, creating national and local opportunities for fans to connect with the game of baseball and share in the excitement of the All-Star Game experience.”
In the time period leading up to and during All-Star Week, Bank of America is working closely with MLB to support a variety of activities to engage fans, delight customers and support the New York community. Among them:
MLB All-Star Concert in Central Park with Bon Jovi presented by Bank of America
Bank of America, Major League Baseball and Bon Jovi are joining forces with New York City to host a free concert on the Great Lawn in Central Park in celebration of MLB’s All-Star Summer in New York City on Saturday, July 12th at 8 p.m. Bank of America is the presenting sponsor of the free concert by Bon Jovi, the Grammy-winning band whose current Lost Highway World Tour is the top-selling tour in the world. The historic concert will be the first of this magnitude held on the Great Lawn in five years.
“Major League Baseball wants All-Star Summer to be the ultimate celebration for baseball fans in New York City,” said Tim Brosnan, Executive Vice President, Business, Major League Baseball. “A free concert in Central Park featuring one of the biggest rock bands in the world will reach tens of thousands of fans and put an exclamation point on the week’s many fan festivities. Bank of America has been a critical part of making this major event in New York City happen and we value our partnership.”
Beginning Wednesday, July 2nd, tickets will be distributed at baseball parks and events throughout New York City. The bulk of tickets distributed at the ballparks will be found at Yankee Stadium in the Bronx, with others made available at Shea Stadium in Queens, KeySpan Park in Brooklyn, and at the home of the Staten Island Yankees. A ticket is required to attend the concert, which will be a first come, first serve event. Visit MLB.com for more information.
The Major League Baseball All-Star Concert featuring Bon Jovi presented by Bank of America will follow in the great tradition of Central Park’s free concerts, which have drawn millions of people to witness performances by artists such as Placido Domingo, Simon & Garfunkel, Barbara Streisand, Elton John, Luciano Pavarotti and Garth Brooks.
DHL All-Star FanFest Giveaway for MLB Banking Customers
Bank of America is supporting a month-long promotion, offering two tickets to a special evening at the DHL All-Star FanFest(R) for customers who open up both an MLB(R) checking account and credit card at one of 65 New York Metro banking centers through July 12*. The exclusive event on July 14 will be hosted by Bank of America and MasterCard, also an official sponsor of Major League Baseball, and will be an interactive and entertaining experience featuring Yankees legends and former MLB All-Star players, and hosted by Fox Sport’s Chris Myers.
“Our sponsorship of the MLB All-Star Summer is an extension of our longstanding support for America’s national pastime, and we’re proud to create opportunities for fans to share their passion for baseball through their everyday transactions,” said Susan Faulkner, Deposits and Student Lending Executive, Bank of America. “Through MLB banking, our customers can create a personalized banking experience that brings them closer to the sport they love.”
The Bank of America All-Star Game promotion will be supported by print, radio, online and point-of-sale advertising, as well as a new MLB-themed television commercial.
MLB banking is an exclusive new line of personal banking products for fans of all 30 Major League Baseball Clubs. MLB banking is the only nationwide portfolio of Club-specific checks, MasterCard(R) check cards and credit cards that are complemented by special rewards for Major League Baseball fans. Fans can visit http://www.bankofamerica.com/allstar for a list of participating banking centers or to learn more about the many benefits associated with MLB banking.
Bank of America Supports Future All-Stars
In demonstration of its continued commitment to promoting baseball at all levels, Bank of America is teaming up with Major League Baseball and Little League Baseball to dedicate newly renovated fields in the Castle Hill section of New York City during All-Star Week. The field renovations are part of the Little League Baseball Urban Initiative whose mission is to grow youth participation in the game in America’s cities. Since 2004, Bank of America has contributed $700,000 to the Urban Initiative, helping to refurbish and build baseball fields in metropolitan cities across the United States. The newly renovated field in New York will benefit many young people and volunteers from the Castle Hill Little League organization.
“Little League Baseball, Major League Baseball and Bank of America all share a strong commitment to growing the game of baseball within our local communities,” said Charles Greenstein, Baseball Platform executive, Bank of America. “As the official bank of Little League Baseball, we recognize the impact of the Urban Initiative, and the opportunities it creates for young people to experience baseball in metropolitan neighborhoods all across the country.”
Bank of America is recognized as a leading financial partner, advisor and sponsor of baseball, proudly supporting national sponsorship agreements with the four leading organizations that represent America’s National Pastime — Major League Baseball(R), Minor League Baseball(TM), Little League Baseball and Softball(R) and the National Baseball Hall of Fame(R). Bank of America’s deep-rooted support for baseball also includes sponsorships with 12 Major League Baseball Clubs, including the Baltimore Orioles, Boston Red Sox, Chicago Cubs, Chicago White Sox, Florida Marlins, Los Angeles Angels, Los Angeles Dodgers, New York Yankees, Oakland Athletics, San Diego Padres, San Francisco Giants and St. Louis Cardinals.
Source: Bank of America
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