Honda and the NHL extend their longstanding partnership
Honda has renewed its partnership with the National Hockey League in the United States, once again becoming the official automotive partner. This collaboration, established in the 2007-08 NHL season, has successfully united the NHL and Honda fanbases. The two entities are teaming up on a fresh video series that spotlights their shared emphasis on sustainability efforts.
This series, titled “Skating to Sustainability,” is set to premiere during the upcoming 4 Nations Face-Off event. Following its debut, the videos will be showcased across NHL and Honda digital and social platforms, as well as during nationally televised games on ESPN in the U.S. As part of this partnership, NHL enthusiasts will have the chance to catch a sneak peek at the latest 2026 Passport TrailSport SUV, which has just arrived at Honda dealerships. Additionally, the all-electric Honda Prologue and Honda CR-V Hybrid SUVs will also be on display at the 4 Nations Face-Off Fan Village. Attendees can visit the Honda booth to demonstrate their hockey skills for a shot at winning a prize.
Honda is actively striving towards achieving its goal of zero environmental impact globally by 2050, including working towards carbon neutrality for all products and operations. Notably, the automaker recently reached a significant milestone by celebrating 25 years of hybrid-electric vehicle sales in the American market. With an eye towards the future, Honda aims to have battery-electric and fuel cell electric vehicles make up 100% of new vehicle sales by the year 2040.
Throughout the regular NHL season and Stanley Cup Playoffs, Honda will receive brand exposure on Digitally Enhanced Dasherboards. This innovative approach by the League to dasherboard advertising will be visible during all nationally broadcast NHL games on ESPN and TNT. Fans can also expect to see the Honda logo featured on virtual slot in-ice ads that are captured by cameras during NHL regular season and playoff games broadcast on ESPN and TNT.
In addition to these visible branding opportunities, Honda will engage fans and consumers by running media campaigns on the NHL’s digital and social platforms. By leveraging these channels, Honda aims to enhance fan involvement and brand interaction within the NHL community.