New video series encourages creatives to embrace their ordinary selves
In the captivating video series, SuprOrdinary, designer Devin Mathews embarks on a personal quest to reignite his creativity, a journey that resonates with many creatives who struggle to balance their passion with the demands of everyday life. Initially sparked by a pivotal moment in his life, Devin realized that he had stifled a vital part of himself while prioritizing work, family, and responsibilities. Determined to break free from the monotony of daily routines, he sought to reconnect with the uninhibited creativity of his inner child, who once created videos on a whim without overthinking or overproducing.
The series, born from Devin’s intimate experiences and surroundings, captures the raw, relatable essence of his creative process. As he taps into his hidden reservoir of ideas, SuprOrdinary unfolds as a journey filled with humor, emotion, and inspiration, inviting viewers to reflect on their own creative potential and barriers. Devin’s journey closely mirrors his childhood passion for filmmaking and storytelling, which had long been overshadowed by practical career choices and life circumstances.
Reflecting on the series’ inception, Devin recounts the profound impact of a family tragedy and his subsequent soul-searching. Confronted with mortality, he questioned whether he had fully realized his creative potential, leading him to embark on a personal quest to unearth his dormant creativity. Despite juggling a full-time job and parenting responsibilities, he dedicated countless early morning and late-night hours to shaping the series, culminating in a labor of love that reflected his authentic self.
The serendipitous recognition of Devin’s work by BUCK, a renowned creative agency, marked a turning point in the series’ evolution. Encouraged by positive feedback from creative professionals, Devin found validation in his creative endeavors, propelling SuprOrdinary onto a broader stage. Collaborating with BUCK provided a canvas for Devin to amplify his message and reach a wider audience, underscoring the universal relevance of his creative journey.
SuprOrdinary aims to illuminate the extraordinary beauty within ordinary experiences, inviting viewers to reframe their perceptions and embrace their creative potential. Beyond targeting creatives, the series speaks to anyone grappling with self-imposed limitations and unrealized aspirations. Devin’s narrative underscores the importance of seizing the moment, nurturing ideas, and embracing imperfection, as waiting for ideal circumstances only delays creative expression.
As the series unfolds, Devin’s authentic storytelling and introspective approach invite viewers to reflect on their creative journeys and rekindle their passion for innovation. SuprOrdinary serves as a poignant reminder that creativity resides within everyone, waiting to be unleashed through curiosity, resilience, and self-compassion. By sharing his personal odyssey, Devin empowers audiences to break free from self-imposed constraints and embark on their path to creative fulfillment.