Duni Group Becomes Exclusive Supplier for Live Nation Sweden
Duni Group’s recent collaboration with Live Nation Sweden, Sweden Rock Festival, and Luger showcases their exclusive partnership focused on providing sustainable food and beverage packaging solutions for some of Sweden’s prominent music festivals. Through this alliance, Duni Group aims to offer a wide range of environmentally friendly packaging options to ensure a flexible and sustainable packaging strategy for upcoming music events like Sweden Rock Festival, Way Out West, and Stockholm Fields.
This joint effort emphasizes a commitment to promoting sustainability within the festival industry by increasing the use of reusable products and offering compostable and recyclable alternatives. The primary objective is to support a more environmentally conscious festival experience while maintaining the necessary flexibility for seamless event operations. By partnering with Live Nation Sweden, a company at the forefront of sustainable festival practices, Duni Group can leverage its expertise in sustainable packaging solutions to create an end-to-end concept that aligns with both companies’ visions for a greener future.
Nicklas Lauwell, Chief Officer of Food Packaging Solutions at Duni Group, highlights the significance of their partnership with Live Nation, emphasizing the importance of offering a diverse range of sustainable packaging solutions to facilitate a truly sustainable approach. This partnership allows for the integration of innovative and eco-friendly packaging practices that cater to the evolving needs of the festival industry.
Mats Lindgren, Food & Partner Manager at Live Nation, echoes the sentiment by emphasizing sustainability as a central component of their strategy. By partnering with Duni Group, they can provide festival attendees with a mix of sustainable solutions that prioritize both environmental responsibility and functional efficiency. The flexibility and expertise of Duni Group make them a natural fit for this collaboration, as they can deliver solutions that meet the rigorous sustainability standards set by Live Nation.
The implementation of this partnership will commence during the summer of 2025, catering to the diverse needs of hundreds of thousands of festival attendees across multiple events. This initiative signifies a significant step forward in promoting sustainable practices within live events and festivals, spearheaded by the collaborative efforts of Duni Group, Live Nation Sweden, Luger, and Sweden Rock Festival. Together, these industry leaders are driving change and paving the way for a more sustainable future in the festival landscape.