MHL is our design partner for Fujikore 25 at Fuji Rock, promising lots of fun.

The anticipation for this year’s “Fuji Rock” festival is as high as ever, with a variety of exciting performers lined up. However, in addition to the stellar musical lineup, it’s worth noting that since 2005, the festival has been collaborating with different artists and creators to release a fashion item known as the “Fuji Rock Collection.”

For this year’s festival, MHL. has been chosen as the design partner for the “Fujikore” event, also titled “Fujikore”. MHL. stood out as a partner due to its focus on using top-quality materials, craftsmanship, and dedication to eco-friendly practices, aligning closely with its customer base. The collection will feature six items, including T-shirts and bags, all available for purchase.

The items in the collection include MHL. FOR FRF T-SHIRTS priced at ¥8,250 each, MHL. FOR FRF L/S T-SHIRTS at ¥9,350 each, as well as the MHL. FOR FRF TREE PRINT T-SHIRTS, in both front and back prints, also at ¥9,350 each. Additionally, the collection includes a MHL. FOR FRF KIDS T-SHIRT for ¥5,940, a MHL. FOR FRF LOGO BAG for ¥9,350, and a MHL. FOR FRF LOGO POUCH for ¥3,300, all featuring MHL.’s signature coloring.

The project has a dual purpose, with part of the proceeds being donated to the Single Homeless Project through Strummerville, established by the family and friends of the late Joe Strummer. Strummerville also supports “ROOKIE A GO-GO,” a stage for emerging artists at Fuji Rock. This initiative highlights the idea that every purchase is a vote, shaping a community and connecting people.

In terms of festival information, the Fuji Rock Festival’25 is set to take place from Friday, July 25, to Sunday, July 27, at the Naeba Ski Resort in Niigata Prefecture. Tickets are now available for pre-sale until Thursday, May 15, 23:00, featuring a 3-day pass for ¥54,000, a 1-day pass for ¥24,000, a Friday night pass for ¥16,000, and an Under22 1-day pass for ¥18,000.

As the festival approaches, the combination of top-tier musical performances, creative collaborations, and a focus on eco-friendly initiatives promises to make this year’s “Fuji Rock” experience memorable for all attendees. So, don’t miss out on the chance to grab a unique piece from the “Fuji Rock Collection” and contribute to a meaningful cause while enjoying a fantastic festival atmosphere.