Country of Language Joins Sub Pop and Releases “Inept Apollo”
Brooklyn-based band Nation of Language has recently inked a contract with the renowned record label Sub Pop, marking a significant milestone in their musical journey. To commemorate this exciting collaboration, the group has unveiled a brand new track titled “Inept Apollo,” accompanied by a visually captivating music video directed by John MacKay. The song exudes an infectious blend of bubbly synth-rock that pays homage to the nostalgic sound of late-’80s new wave, with lead vocalist Richard Devaney delivering a spirited performance that channels the spirit of that era.
In a statement about the track, Devaney reflected on the concept of work as a means of finding solace amidst challenges. He remarked that engaging in meaningful work, whether in the form of a job or a creative endeavor, can provide a much-needed distraction from the weight of emotional burdens. Devaney emphasized the importance of immersing oneself in productive pursuits as a way to navigate through moments of despair and loss, highlighting the therapeutic nature of focusing on a task or project. However, he also acknowledged the prevalence of imposter syndrome in the artistic process, noting that self-doubt and feelings of inadequacy can often overshadow one’s creative output.
The music video for “Inept Apollo” complements the song’s energetic vibe with its quirky visuals and narrative elements. Directed by John MacKay, the video showcases a blend of inventive imagery and playful storytelling that adds an extra layer of depth to the track. From surreal scenes to retro-inspired aesthetics, the video invites viewers to embark on a visual journey that complements the sonic experience of the song.
Nation of Language’s partnership with Sub Pop represents a significant step forward for the band, signaling a new chapter in their musical career. By joining forces with a respected label known for its support of innovative artists, the trio has solidified their place within the indie music scene and opened up new opportunities for growth and exposure. The release of “Inept Apollo” serves as a fitting introduction to this exciting new phase for Nation of Language, showcasing their unique sound and creative vision to a wider audience.
As fans and music enthusiasts eagerly await more music from Nation of Language, the band’s collaboration with Sub Pop promises to be a fruitful and exciting venture that will undoubtedly leave a lasting impact on the indie music landscape. With “Inept Apollo” as a stellar introduction to this new era, Nation of Language is poised to further establish themselves as a dynamic and innovative force in the world of modern music.