Music Tourism Market Worth Over $267 Billion by 2030: – GlobeNewswire
window.pnrApplicationSettings.PageContext = ‘article-page’;
window.articlesSecondaryLogos = null;
window.articlesSecondaryLogos = JSON.parse(‘[{“Title”:”22157.jpg”,”Caption”:”Company Logo”,”altText”:”22157.jpg”,”LogoUrl”:”https://ml.globenewswire.com/Resource/Download/908fb457-7f8e-4a08-9081-5565e3dfb3d7″,”SourceAlias”:null,”IsPrimaryLogo”:true,”ShowDownloadLink”:false}]’);
try {
window.pnrApplicationSettings.ArticleLogoUrl = ‘https://ml.globenewswire.com/Resource/Download/908fb457-7f8e-4a08-9081-5565e3dfb3d7?size=3’;
} catch (ex) {
console.log(e);
}
Music Tourism Market Worth Over $267 Billion by 2030: Industry Analysis by Event, Age Group, Booking Mode, and Region with Growth Forecasts and Strategic Company Profiles
May 20, 2025 07:47 ET
| Source:
Research and Markets
Research and Markets
window.pnrApplicationSettings.articleSideBarSettings.orgDetails = {
location : ”,
name : “Research and Markets”,
website : ‘https://www.researchandmarkets.com’,
industryName: ‘Support Services’,
boilerplate: ”,
isCompanyProfileSectionVisible: ‘True’ === ‘True’ ? true : false,
ceo: ”,
numberOfEmployees: ”,
revenue: ”,
netIncome: ”,
}
window.pnrApplicationSettings.articleSideBarSettings.socialSettings = {
facebookHandle: ”,
twitterHandle: ”,
linkedInHandle: ”,
youtubeHandle: ”,
vimeoHandle: ”,
tiktokHandle: ”,
instagramHandle: ”,
isSocialHandlersSectionVisible: ‘True’ === ‘True’ ? true : false,
isSocialTimeLineSectionStatus: {
twitterTimeLineSectionVisible : false,
},
isTwitterTimeLineEnabled:’False’ === ‘True’ ? true : false,
}
Dublin, May 20, 2025 (GLOBE NEWSWIRE) — The “Music Tourism Market Size, Share & Trends Analysis by Event (Concert, Festival), Age Group (18 and Less, 18 – 34 Years, 34 – 54 Years, 55+ Years), Booking Mode (Direct Booking, Travel Agents), Region, with Growth Forecasts, 2025-2030” report has been added to ResearchAndMarkets.com’s offering.The Music Tourism Market was valued at USD 96.78 Billion in 2024, and is projected to reach USD 267.85 Billion by 2030, rising at a CAGR of 18.80%. In recent years, travelers, especially Millennials and Gen Z, have moved away from traditional sightseeing tourism to prioritizing unique, immersive experiences. This shift is largely driven by a desire to engage with local culture in deeper ways. Rather than merely visiting landmarks, travelers seek activities that foster personal connections, emotional engagement, and cultural enrichment. Music tourism is a prime example of this trend. Live music experiences, festivals, and performances offer tourists a chance to connect with local culture through music, often in authentic and memorable settings. This fosters a deeper emotional bond between the destination and the tourist, encouraging repeat visits.For instance, the Glastonbury Festival in the UK, one of the world’s largest and most iconic music festivals, attracts over 200,000 people each year. Along with music, this event encompasses art installations, global food markets, and eco-conscious activities that immerse visitors in a broader cultural experience. People travel from around the world, making Glastonbury a global tourism phenomenon and a prime example of the significant contribution of music tourism to both local economies and cultural identity.As music festivals gain immense popularity, many successful events are being replicated in other regions or countries, broadening their reach and impact. The rise of international franchises for established festivals has transformed music tourism into a year-round, globally mobile industry. This expansion provides an opportunity for both the festival brands and host cities to tap into the global tourism market. Major festivals are now operating multiple editions around the world. These franchises often retain core elements from the original event but adapt them to local contexts. The ability to host multiple international editions creates a global music tourism circuit, which attracts cross-border visitors.Ultra Music Festival, originally based in Miami, now hosts international editions in South Korea, Croatia, Brazil, South Africa, and Australia. By holding festivals in multiple regions, Ultra expands its global footprint and enables more tourists to participate in the event. This not only strengthens the festival brand but also brings significant tourism revenue to these locations. For example, in South Korea, the event is marketed as a major tourism attraction that brings in thousands of international visitors, contributing to the country’s image as a music and cultural hub.The rise of digital streaming platforms such as Spotify, Apple Music, and YouTube has fundamentally changed how people access and consume music. Artists from all over the world can now reach global audiences, and consumers can discover music across genres, national boundaries, and languages. This transformation is directly linked to the growth of music tourism, as fans now have a wider array of artists to follow, leading to travel to concerts and events to experience their favorite artists live. BTS, the global K-pop sensation, has become one of the most notable examples of music tourism driven by digital platforms. Their concerts in cities like Los Angeles, London, and Paris are attended by fans not only from the host cities but also from distant countries like Japan, Brazil, and India. These fans often travel thousands of miles just to attend their performances, underscoring the global nature of music tourism. The demand for these concerts is a testament to how digital engagement through platforms like YouTube and V Live can directly lead to increased international travel.Music Tourism Market Report Highlights As consumer behavior shifts toward the pursuit of emotional fulfillment and real-time engagement, concerts provide a unique, shared atmosphere that cannot be replicated through digital streaming or recorded content. Audiences are drawn to the authenticity, spontaneity, and energy of live music performances, where they can experience a visceral connection with the artists and fellow fans. This trend has been particularly evident a