TikTok promotes new music albums by K-pop, EDM, and Rock artists
Collaborations between TikTok and various artists, including Jin of BTS, Avicii, and Damiano David of Måneskin, have recently been announced to promote their new album releases. This marks the short-form video platform’s expansion into music marketing and its growing influence on how music is marketed and discovered globally.
The partnership with Jin of BTS sees the promotion of his highly anticipated second solo mini-album ECHO. TikTok’s campaign for ECHO aims to enhance Jin’s release through exclusive teaser clips, performance videos, and behind-the-scenes content. It also encourages fan engagement through creative challenges and hashtag promotions, partnering with HYBE and BigHit Music for this initiative.
Additionally, TikTok has launched a tribute to Avicii, the late Swedish DJ and electronic music pioneer. Tied to the release of the compilation album Avicii Forever, the campaign offers users access to archival footage, behind-the-scenes moments, and an in-app hub to celebrate Avicii’s legacy. Users are encouraged to create video tributes and reinterpret Avicii’s music using TikTok’s creative tools. The campaign, developed in partnership with the Tim Bergling Foundation and Avicii’s estate, also promotes mental health awareness.
For Damiano David, frontman of the Italian rock band Måneskin, TikTok plays a significant role in promoting his debut solo album Funny Little Fears. The album represents a departure from Måneskin’s signature rock sound, showcasing a more introspective and cinematic style. TikTok’s support for Damiano David includes exclusive content from a live performance filmed in Joshua Tree and engaging fan interactions through storytelling videos, Q&As, and audio-driven content inspired by the album’s lyrics.
These campaigns highlight TikTok’s effectiveness as a promotional tool for artists at different stages of their careers. According to a spokesperson for TikTok’s music team, the platform focuses on fostering creativity and providing artists with meaningful ways to connect with their fan base.
Furthermore, these collaborations reflect TikTok’s broader investment in music by introducing tools like SoundOn for distribution, expanding licensing agreements with major labels and publishers, and integrating features such as in-app music hubs and fan-driven promotional tools. TikTok continues to explore new features like ticketing and exclusive releases as part of its commitment to enhancing the music experience on its platform.