Coeur d’Alene Casino Resort Hotel Honored by SBC Americas
Coeur d’Alene Casino Resort Hotel was recently recognized as the “Tribal Gaming Operator of the Year” at the SBC Americas Awards, a prestigious event honoring exemplary companies within the gaming and betting industry in North America and Latin America. Held at the Hard Rock Hotel in Fort Lauderdale, the SBC Awards Americas ceremony celebrated the exceptional talent and achievements of various companies in the gaming sector.
Offering operational excellence, market growth, branding expertise, innovation, commitment to responsible gaming, and dedication to tribal community development, the Tribal Operator of the Year award signifies success across multiple areas. Coeur d’Alene Casino Resort Hotel stood out due to its innovative approach, particularly with new and unique casino amenities like the Aescape massage in the Spa Ssakwa’q’n. By incorporating advanced AI technology for automated, customizable massages, the casino provided guests with a rejuvenating and personalized experience. This innovation catered to individuals seeking solitude, privacy, and control over their massage preferences.
In addition to the Aescape massage, Coeur d’Alene Tribe invested in Circling Raven Golf Suites, a social venue offering virtual golf and other sports games round the year. This investment tapped into the growing trend of non-traditional golf experiences in America, as reported by the National Golf Foundation, showcasing considerable participation in off-course forms of golf. Complementing the renowned Circling Raven Golf Club, the Golf Suites extended the casino’s offerings while attracting more visitors during the offseason.
Moreover, Discovery Den at Coeur d’Alene Casino Resort Hotel served as a testing ground for new video gaming machines by leading manufacturers, providing guests with exclusive access to cutting-edge games. This initiative allowed visitors to playtest the latest machines and contribute valuable feedback, influencing the selection of games that remained available on-site. Through continuous innovation and customer satisfaction efforts, the casino established a strong community presence through philanthropic initiatives and community support, embodying the ethos of the “Welcome Home” sentiment among team members.
Laura Penney, CEO of Coeur d’Alene Casino Resort Hotel, expressed gratitude for the award, highlighting the casino’s commitment to exceptional service, entertainment, and leisure experiences for patrons. With a range of amenities including guest rooms, video gaming machines, a spa, meeting spaces, dining options, and the Circling Raven Golf Club, Coeur d’Alene Casino Resort Hotel prioritizes customer satisfaction and continuous improvement in its operational objectives. In the coming months, the addition of a taco-themed eatery to the Food Court will enhance the overall guest experience, reflecting the casino’s ongoing efforts to provide top-notch service and entertainment for all visitors.