Kid Rock to launch a new restaurant and release documentary
Kid Rock is gearing up for the highly anticipated opening of his latest venture, The Detroit Cowboy, in Nashville on June 3. Partnering with Joe Vicari, the restaurateur behind the revival of Joe Muer Seafood in 2011, Kid Rock brings a unique blend of robust flavors and vibrant aesthetics to Music City. Originally established in 1929 by the late Joe Muer, the restaurant quickly became synonymous with upscale dining in Detroit. Vicari successfully reintroduced the brand to Michigan before venturing into Nashville in 2023, with The Detroit Cowboy poised to mark an exciting new chapter in 2025.
Describing The Detroit Cowboy as more than just a restaurant, Kid Rock paints it as a one-of-a-kind culinary experience where individuals who share a love for country and cuisine can come together in a welcoming environment. Embracing diversity in attire, from bow ties to bolo ties and everything in between, Kid Rock infuses the restaurant with personal touches and memorabilia from iconic figures such as Johnny Cash, Dolly Parton, Eminem, and more. The space serves as a tribute to musical legends like Aretha Franklin and Stevie Wonder while combining the raw energy of Detroit with the laid-back charm of Nashville.
Sharing his vision for The Detroit Cowboy, Kid Rock aims to create a dining locale that exudes a casual elegance for patrons to enjoy top-notch culinary offerings. Collaborating with Chef Marino Bianchi and sommelier Scott Herrmann, the menu promises a delectable selection of prime steaks, sustainable seafood, and an extensive wine list. Additionally, guests can look forward to a range of craft cocktails and beers that complement the restaurant’s high-energy ambiance.
In addition to his restaurant venture, Kid Rock recently unveiled a documentary titled Rock The Country, chronicling the journey of the Rock The Country music festival developed in collaboration with Peachtree Entertainment. Available on Kid Rock’s YouTube channel, the documentary offers a glimpse behind the scenes of the festival, showcasing the passion, camaraderie, and unforgettable performances that define the event. Featuring exclusive interviews and never-before-seen footage, Rock The Country captures the essence of the festival and the vibrant energy that reverberates through every show.
With his new restaurant poised to bring a unique culinary experience to Nashville and the release of his captivating documentary shedding light on the energy and spirit of Rock The Country, Kid Rock continues to leave his mark on the music and dining scenes with his signature blend of creativity and passion.