Joe Rogan and Luke Combs had significant impact on “Tough People” – Taste of Country
Drew Baldridge’s latest single, “Tough People,” has emerged as a dynamic anthem on country radio, resonating powerfully with audiences. Singer-songwriter Adam Sanders, who collaborated on the song, credits the inspiration for the track to Joe Rogan’s insightful podcast episode discussing the “Cycle of Man” concept. This idea that tough times breed resilient individuals struck a chord with Sanders, prompting him to jot down the phrase “Hard times make tough people.”
Sanders later introduced the concept to Baldridge during a writing session. Songwriter Jordan Walker’s input in renaming the song to “Tough People” immediately highlighted the song’s central theme. The trio collaborated seamlessly on crafting the lyrics, melody, and chorus of the song. The poignant verses touch on human endurance amidst tragic occurrences like natural disasters, childhood illness, and mass shootings.
The decision to include the reference to a school shooting in the song was a moment of apprehension for the writers, reflecting the reality of contemporary society. Despite their initial reservations, the writers felt compelled to include it in the lyrics as an authentic representation of the strength and resilience exemplified by individuals in the face of adversity.
After creating an initial work tape of the song and later refining it with an acoustic demo, the writers forwarded it to Luke Combs. Combs’ immediate interest in recording the track elevated its potential for success, given his track record of chart-topping hits. Lainey Wilson’s enthusiastic endorsement of the song further solidified its impact, prompting Combs to suggest a duet, enhancing its appeal.
However, Baldridge’s unexpected chart success with another song prompted him to consider releasing “Tough People” independently. The writers, supportive of Baldridge’s artistic journey, encouraged him to pursue the track’s release, even if it meant deviating from their original plans. Ultimately, Combs graciously relinquished his claim to the song, urging Baldridge to record and release it with his full support.
Baldridge’s decision to release “Tough People” has proven fruitful, garnering acclaim and rising on the charts. The song’s performance at the CRS New Faces of Country Music show underscored its growing popularity and positive reception within the industry. Sanders reflects on the organic evolution of the song’s journey, embracing the unpredictability of its trajectory and entrusting its success to fate.
The narrative of “Tough People” highlights the collaborative spirit of songwriting and music production, showcasing the dynamic interplay between artists, industry professionals, and audiences. The song’s message of resilience in the face of adversity resonates deeply with listeners, echoing the indomitable spirit of humanity across diverse experiences and challenges. Drew Baldridge’s remarkable success with “Tough People” exemplifies the transformative power of music to inspire, uplift, and unite audiences through shared narratives of strength and perseverance.