Robbie Williams announced as new Fifa Music Ambassador
Pop singer Robbie Williams has been appointed as the latest Fifa Music Ambassador and has collaborated on the first official anthem for the worldwide football governing body. Recognized for hits like Rock DJ, Angels, and Candy, Williams will strive to enhance fan engagement and amplify the emotional impact of the sport by merging music and football on a global scale. Williams co-wrote the track Desire, set to premiere at the Club World Cup’s opening match in Miami before being integrated into all upcoming tournaments, including the 2026 World Cup.
Expressing his enthusiasm for the role, Williams emphasized the unifying power of music and football, highlighting their ability to create a sense of connection, emotion, and community unparalleled by any other medium. With a deep personal connection to both music and football throughout his life, Williams expressed his gratitude for being named the Fifa Music Ambassador. The anthem, composed in collaboration with Karl Brazil, Owen Parker, and Erik Jan Grob, also features renowned Italian vocalist Laura Pausini.
The newly created anthem will be bolstered by a captivating video debut at Miami’s Hard Rock Stadium. Williams reflected on his lifelong appreciation for the grandeur of football, explaining that his goal was to encapsulate the intensity, pride, and suspense that precede a match. The opportunity to write and record the official Fifa anthem was described as an immense privilege, filled with excitement at the prospect of performing at prestigious tournaments in the future. Additionally, Williams expressed his honor at having Laura Pausini lend her exceptional vocals to the track, recognizing her as a talented artist with a perfect voice for the collaboration.
Laura Pausini, internationally celebrated for her musical prowess, expressed her delight at joining forces with Williams for the Fifa Club World Cup. From her early years in Italy, Pausini was captivated by the fervor and passion surrounding football, making the prospect of performing live with Williams an extraordinary experience. Her recognition in the music industry, including winning a Grammy for Best Latin Pop Album, and an Oscar nomination for best original song, attests to her exceptional talent and artistry.
As Williams wraps up his tour in the UK and prepares for upcoming performances in Ireland, Spain, and Italy, fans can anticipate the release of his new album Britpop later this autumn. With a renewed sense of excitement and anticipation, the collaboration between Robbie Williams and Laura Pausini is poised to captivate audiences worldwide, uniting fans of both music and football in a shared celebration of creativity and passion.