Robbie Williams appointed FIFA Music Ambassador
Internationally renowned artist Robbie Williams has been selected as the FIFA Music Ambassador for the upcoming FIFA Club World Cup 2025™. Through a video call with FIFA President Gianni Infantino, Williams revealed that he has composed and performed a new Official FIFA anthem called ‘Desire.’ This anthem, produced alongside collaborators Karl Brazil, Owen Parker, and Erik Jan Grob, is set to premiere at the opening match of the FIFA Club World Cup on the 14th of June.
The unveiling of ‘Desire’ will take place ahead of the tournament’s first game at the Hard Rock Stadium in Miami, featuring Egypt’s Al Ahly FC and local favorites Inter Miami CF. Unlike previous anthems, ‘Desire’ will be played before every FIFA tournament match as the teams walk onto the field, adding an emotional touch to the pre-game ritual seen globally. The song combines depth with energy, embodying the intense emotions, pride, and unity associated with elite football.
Having invited renowned Italian artist Laura Pausini to contribute to the track serves as an exciting collaboration for Williams. The FIFA President, Gianni Infantino, praised the collaboration, describing ‘Desire’ as an impressive and emotional song that captures the spirit of football. He expressed his anticipation for the song’s debut during the opening ceremony of the FIFA Club World Cup, setting a fitting tone for the tournament’s inaugural edition.
Robbie Williams’ appointment as FIFA Music Ambassador marks an innovative approach by FIFA to integrate music and football, creating deeper connections with fans worldwide. His global recognition, showmanship, and track record of hit songs bring a fresh perspective to football’s grandest moments. Williams conveyed his excitement about his new role, emphasizing the unique ability of music and football to unite people globally.
Reflecting on his personal connection to both football and music, Williams finds it an honor to contribute to FIFA’s cultural landscape. Recalling childhood memories of football anthems and match-day rituals, Williams aimed to capture the essence of these experiences in ‘Desire.’ Williams also expressed his enthusiasm for performing at major tournaments in the future, alongside sharing the stage with Laura Pausini, whom he regarded as a phenomenal artist.
Laura Pausini, thrilled by the opportunity to collaborate with Robbie Williams, praised ‘Desire’ as a moving and remarkable song. As a football fan since her childhood in Italy, Pausini is excited to perform live with Williams at the FIFA Club World Cup and resonate with fans worldwide. The FIFA Club World Cup 2025 promises to be an unforgettable event, culminating in a grand final where the dynamic duo will perform ‘Desire’ live at MetLife Stadium in New York New Jersey.
Football enthusiasts globally can watch all 63 matches of the tournament for free through live streaming on DAZN.com, making the competition accessible to a broad audience. Tickets and exclusive hospitality packages for the FIFA Club World Cup 2025 are available for purchase on FIFA’s official website, inviting fans to witness this historic event showcasing the intersection of music and football at its finest.