Robbie Williams appointed FIFA Music Ambassador, unveils anthem ‘Desire’
Global icon Robbie Williams has recently been appointed as the Official FIFA Music Ambassador, marking a groundbreaking collaboration between the realms of music and football. This exciting development was unveiled with the release of the inaugural Official FIFA Anthem, ‘Desire,’ which premiered at the kick-off of the FIFA Club World Cup 2025™ in Miami. In this new role, Williams aims to bridge the gap between music and the beautiful game, enhancing fan engagement and fostering a deeper emotional connection to football worldwide.
Recognized as one of the most acclaimed music artists globally, Robbie Williams brings his exceptional showmanship and extensive collection of anthemic songs to the football scene. His appointment as FIFA Music Ambassador represents a pivotal moment in FIFA’s cultural evolution, utilizing the universal language of music to amplify the passion and camaraderie associated with the sport. Williams expressed his enthusiasm for this role by emphasizing the unifying power of music and football, stating that the convergence of these two worlds creates a unique and unforgettable experience.
Co-written by Williams in collaboration with Karl Brazil, Owen Parker, and Erik Jan Grob, ‘Desire’ is poised to become the official anthem for all FIFA tournaments and matches on a global scale. This dynamic track is designed to accompany players as they step onto the field before every FIFA tournament game and during all FIFA matches worldwide. ‘Desire’ encapsulates the intensity, pride, and solidarity synonymous with top-tier football, blending emotive elements with stadium-ready vigor. To enhance its international appeal, Robbie Williams has enlisted the participation of renowned Italian music sensation Laura Pausini in the creation of this momentous anthem.
The official debut of ‘Desire’ took place ahead of the opening match of the FIFA Club World Cup, where a captivating video was showcased on the jumbotron screens at Miami’s Hard Rock Stadium. This anthem is set to become a cornerstone of future FIFA events, including the highly anticipated FIFA World Cup 26™ and beyond. Fans can look forward to further details regarding online availability for ‘Desire’ in the near future.
In conclusion, Robbie Williams’ role as FIFA Music Ambassador and the release of the official anthem ‘Desire’ represent a momentous fusion of music and football, uniting fans worldwide through their shared passion for these two universal languages of connection and emotion. As the global community eagerly anticipates the upcoming FIFA tournaments, the resonance and power of ‘Desire’ are poised to elevate the spectator experience and enhance the cultural significance of football on a global scale.