Robbie Williams named as Music Ambassador for Fifa
Robbie Williams has been appointed as the Fifa Music Ambassador, named to deepen fan connection and elevate the emotional experience of football by bringing music into the global stage. The well-known singer, recognized for hits like Rock DJ, Angels, and Candy, co-authored the first official anthem for the international football governing body, FIFA.
The new song, Desire, co-written with Karl Brazil, Owen Parker, and Erik Jan Grob, collaborates with Italian singer Laura Pausini. This anthem will premiere at the opening match of the Club World Cup in Miami, an event that marks its presence in all upcoming Fifa tournaments and the 2026 World Cup.
In an effort to share his thoughts on this collaboration, Robbie Williams expressed his excitement for the harmony between music and football, both serving as universal languages for connection, emotion, spirit, and community. As someone who has been influenced by the worlds of football and music for as long as he can remember, becoming the Fifa Music Ambassador holds significant personal value. Williams reminisces about his admiration for the walk-outs, anthems, and the general atmosphere of football matches, aiming to encapsulate all these emotions in the new Fifa anthem.
Laura Pausini, a revered artist, accepted the invitation to feature in the anthem, considering it a dream to be part of the Fifa Club World Cup with Robbie Williams. Pausini, known for her win at the 1993 newcomer artists’ segment of the Sanremo Music Festival with La Solitudine, is keen on sharing this touching piece on a global platform, reminiscing about her childhood days filled with enthusiasm for football in Italy.
Regarding the collaboration, Pausini expressed her excitement to perform with Williams in front of passionate football fans and a global audience of music enthusiasts. As the UK leg of his tour concludes, Robbie Williams gears up for performances in countries like Ireland, Spain, and Italy. Fans anticipate the release of his upcoming album Britpop later this autumn.
The partnership between Robbie Williams, Laura Pausini, and the Fifa Club World Cup promises to ignite the spirit of football and music enthusiasts worldwide, forming a rich tapestry of passion, unity, and exceptional artistry. This unique blend of music and football promises to resonate with audiences across different cultures and generations, bridging the gap between these two beloved forms of entertainment.