Robbie Williams named FIFA Music Ambassador
Robbie Williams has been officially named as the FIFA Music Ambassador for the upcoming FIFA Club World Cup 2025™. The globally recognized singer-songwriter has composed and recorded a new Official FIFA anthem titled ‘Desire’ in partnership with long-time collaborators Karl Brazil and Owen Parker, as well as Erik Jan Grob. This anthem will premiere at the opening match of the FIFA Club World Cup on June 14th, where Al Ahly FC from Egypt will compete against Inter Miami CF at Miami’s Hard Rock Stadium.
The FIFA anthem ‘Desire’ exhibits a combination of emotional depth and stadium-ready vigor that perfectly encapsulates the intensity, pride, and solidarity associated with top-tier football. As the newly appointed FIFA Music Ambassador, Robbie Williams has enlisted the renowned Italian artist, Laura Pausini, to contribute to the track. FIFA President Gianni Infantino expressed his excitement about the collaboration, emphasizing the significance of having two incredible musicians create the world’s football anthem.
Robbie Williams’ appointment marks a significant shift in FIFA’s cultural landscape by utilizing the universal appeal of music to enhance fan engagement and amplify the emotional resonance of the sport. With a rich history of global music success and a reputation for delivering captivating performances, Williams brings a fresh artistic perspective to football’s grandest occasions.
In a testament to the power of music and football in uniting people across borders, Robbie Williams shared his enthusiasm for his new role as FIFA’s Music Ambassador. Reflecting on his personal connection with both music and football, Williams expressed his gratitude for the opportunity to compose and record the official FIFA anthem, capturing the essence of pre-match anticipation, camaraderie, and exhilaration. He also expressed his excitement at the prospect of performing the anthem at various prestigious tournaments in the future.
Laura Pausini, a celebrated artist with a global fan base, shared her excitement about collaborating with Robbie Williams on the song ‘Desire’ for the FIFA Club World Cup. Pausini, known for her multilingual repertoire and captivating performances, expressed her childhood passion for football in Italy and the honor of sharing the stage with Williams for such a momentous event.
The FIFA Club World Cup 2025 is set to take place across 12 stadiums in 11 American cities, culminating in a grand finale at MetLife Stadium in New York New Jersey on July 13th, where Robbie Williams and Laura Pausini will deliver a live rendition of ‘Desire’. Football enthusiasts worldwide can watch all 63 matches of the FIFA Club World Cup for free on DAZN.com, ensuring that fans from every corner of the globe can experience the excitement of this inaugural tournament. Tickets and hospitality packages for the event are available for purchase on FIFA’s official website, promising an unforgettable celebration of music and football on a global stage.