MAPPA animates fresh Citizen Watch commercial featuring new B’z song

Japanese animation studio MAPPA recently announced its collaboration with Citizen Watch in animating a new commercial for the brand’s “Unite with Blue” campaign. The animated commercial, directed by Yasumoto Okamoto and featuring Yoshiko Matsumura as the main animator, showcases Citizen’s latest collection and is now available for viewing on YouTube.

The team behind the commercial includes art director Yūji Kaneko, compositing director of photography Maki Morikawa, production assistant Ryūta Yamaguchi, and animation producer Makoto Arakawa. With a talented group of individuals working on the project, the commercial is a visually stunning representation of the brand’s message.

Adding to the commercial’s appeal is the collaboration with the iconic Japanese rock duo B’z, who contributed their new song “Into the Blue” for the advertisement. The catchy tune, released on June 5 as part of Citizen’s Unite with Blue campaign, perfectly complements the vibrant and dynamic animation created by MAPPA.

The synergy between MAPPA’s breathtaking animation and B’z’s energetic music creates a captivating viewing experience for audiences. The commercial seamlessly blends artistry and music to convey Citizen’s message of unity and shared experiences, making it a memorable and impactful advertisement for the brand.

Fans of both animation and music will appreciate the collaboration between MAPPA and B’z in bringing the Citizen Watch commercial to life. By combining their talents and creativity, the teams have produced a visually striking and musically engaging advertisement that resonates with viewers.

The success of the commercial can be attributed to the collaborative efforts of all those involved, from the animators and directors to the musicians and production staff. Each individual’s contributions have come together to create a cohesive and compelling piece that effectively communicates Citizen’s brand message to a wide audience.

Overall, the partnership between MAPPA, Citizen Watch, and B’z has resulted in a visually stunning and musically engaging commercial that highlights the artistry and creativity of all involved. Through their collaboration, these talented individuals have created a powerful advertisement that showcases the best of Japanese animation and music, leaving a lasting impression on viewers.