River Rock Festival makes a comeback in Hersey.

Residents of Hersey will be treated to an exciting musical weekend at the River Rock Festival, now in its fourth year. The event has grown from a one-day affair to a two-day extravaganza, featuring 16 musical acts from across the state. Promoter Chris Gregerson from Iris Entertainment expressed his enthusiasm for the event, highlighting the opportunity it provides for local bands to gain more exposure and for out-of-town bands to experience Northern Michigan.

Gregerson emphasized the importance of attracting bands to the region, noting the limited venues available beyond certain cities. By hosting events like the River Rock Festival, he hopes to draw more attention to the vibrant music scene in the area and encourage other venues to support live music. This year’s festival promises to be the largest in Hersey, coinciding with Hersey Heritage Days, celebrating its 150th anniversary.

The festival will take place this weekend at the River Junction Stage, showcasing a diverse lineup of talent. Attendees can look forward to performances from local bands as well as acts hailing from various parts of Michigan. With an aim to showcase the region’s musical offerings and create a vibrant atmosphere for music lovers, the River Rock Festival is set to be a highlight of the summer calendar.

In addition to the musical festivities, Hersey Heritage Days will add a historical flair to the weekend, commemorating the town’s rich heritage. The combination of music and heritage celebrations creates a dynamic atmosphere, attracting visitors and locals alike to partake in the festivities. As the largest rock festival in Hersey, this event marks a significant milestone for the community and promises to be a memorable experience for all who attend.

The River Rock Festival serves as a platform for artists to share their music, connect with new audiences, and contribute to the vibrant cultural landscape of Northern Michigan. By expanding the event and attracting talent from across the state, organizers hope to elevate the local music scene and establish Hersey as a destination for live music. As the weekend approaches, anticipation builds for an unforgettable celebration of music, heritage, and community spirit in Hersey.