Blood Brothers Brewery Releases Metallica Beer in Celebration of ‘Load’ Album Remaster
To celebrate the remastered release of Metallica’s iconic Load album, Blood Brothers Brewery has teamed up with the legendary metal band to introduce a new pale ale called Until It Sips. This unique brew will be hitting stores on June 19, offering fans a refreshing way to commemorate the album’s resurgence. In a show of support for the band’s All Within My Hands charity, 10% of the proceeds from Until It Sips sales will be donated to this worthy cause, highlighting the collaborative spirit between music and craft brewing.
Crafted with a careful selection of Citra, Simcoe, and Cascade hops, this 5.5% alcohol by volume (ABV) pale ale promises a delightful drinking experience. Consumers can also engage further with the collaboration by scanning the QR code on the can to watch Kirk Hammett unveil the new box set associated with Load. Blood Brothers Brewing expressed their enthusiasm for the partnership with Metallica, emphasizing the creation of a beer that does justice to the high-energy spirit of the album’s remaster.
The name of the beer, Until It Sips, pays homage to Load’s breakout hit track “Until It Sleeps,” which soared to the top of the Billboard charts upon its release on June 4, 1996. The album’s initial success saw first-week sales of 680,000 copies, eventually achieving a five-times platinum status. Through the careful remastering work of sound engineers Greg Fidelman and Reuben Cohen, music enthusiasts can delve into over 200 revitalized tracks, including raw demos, live performances, and an extended version of the epic song “The Outlaw Torn.”
Fans of Metallica can choose from a variety of formats to own the remastered Load album, ranging from a basic CD to a deluxe box set packed with exclusive content. The essence of the Canadian craft brew encompasses tropical fruit aromas with subtle citrus undertones, ensuring a balanced and palatable taste profile that keeps bitterness at bay. Beginning June 19, beer aficionados can place their orders directly through Blood Brothers’ website following the new album’s debut the week prior.
The collaboration between Blood Brothers Brewery and Metallica not only celebrates the timeless music of Load but also exemplifies the power of artistic partnerships in fostering community engagement and supporting charitable initiatives. By bringing together the worlds of music and craft brewing, Until It Sips invites fans to raise a toast to Metallica’s enduring legacy while savoring a uniquely crafted beverage inspired by the band’s iconic sound. Cheers to the union of music and craft beer!