Toronto ice company featured in Drake’s new video received over 200 calls

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On an unexpected Friday night, Jake Silva found himself inundated with hundreds of calls from all corners of North America. What triggered this flood of communication was the decision of one of the world’s biggest stars to livestream from Silva’s family’s ice warehouse and take a drive through downtown Toronto in the company truck.

The hour-long livestream, dubbed “Iceman Episode 1,” debuted after 9 p.m. on a Friday night, following teasers on Drake’s Instagram page and a billboard campaign above the Eaton Centre. The video kicks off in The Iceman’s warehouse on Adelaide Street West, before transitioning to scenes of Drake driving the branded truck through the city. Fans along the way spot him, cheer, film, and even offer insults, to which Drake responds nonchalantly.

Silva confessed that the attention his family business received was beyond his wildest expectations, describing it as a perfect blend of Toronto heritage meeting global fame. His initially modest expectations were blown away by the flurry of calls from regions far and wide, with customers contacting them from all over North America.

The collaboration with Drake was a result of hints that Silva had picked up over time, as he knew people who had worked with Drake’s team in the past. The concept of a project related to the name Iceman had been circulating for some time. Despite being a relatively unknown entity outside the Toronto hospitality scene, the sudden notoriety garnered through this partnership was a welcome surprise for Silva, who expressed deep gratitude for the exposure this collaboration provided to his family business.

While there is no confirmed release date for the Iceman album, speculations are rife following the release of the single “What Did I Miss.” The heightened attention on The Iceman company post-collaboration has translated into an increased volume of calls, creating an air of anticipation and excitement regarding what the future may hold for this unlikely alliance.

Despite the chaotic nature of major video production, Silva commended Drake’s team for their respectfulness towards his team and their daily business operations during the shoot. The potential for future collaboration remains uncertain, but Silva is filled with gratitude for the opportunity to have his small ice company in the spotlight through this unique partnership.

In conclusion, Silva expressed his immense appreciation for the exposure his family business received through this collaboration with Drake, acknowledging that such an opportunity to showcase their brand on a grand scale would have been unattainable through traditional means of marketing. The experience left him with a deep sense of appreciation for the creative team behind the project and a newfound understanding of the possibilities that arise when small businesses are given a platform to shine.

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