Brad Pitt features in new video promoting his French Riviera-inspired gin
Brad Pitt, the well-known Hollywood actor, takes center stage in a newly released video showcasing the stunning landscapes of the French Riviera, promoting his own organic gin, The Gardener. In this promotional campaign, Pitt delivers what can be described as a ‘poetic love letter’ to the iconic French Riviera, celebrated for being a long-standing source of inspiration for artists and celebrities alike.
Through picturesque views of the French Riviera, the video captures Pitt’s narration as a speed boat elegantly glides through the crystal-clear waters of the scenic Côte d’Azur, setting the tone for the narrative surrounding this French organic gin crafted with fresh citrus from Provence. Alongside juniper, angelica, and coriander, The Gardener is a distillation venture that sees collaboration between Pitt, the esteemed Perrin winemaking family, and master distiller Tom Nichol.
Having made its debut at the Cannes Film Festival in 2023, The Gardener marks Pitt’s entry into the spirits world, following his successful endeavors in winemaking with Château Miraval rosé wine alongside former partner Angelina Jolie in 2013. The reputed release of the first Miraval wine garnered critical acclaim and quickly sold out, with production carried out in partnership with the Perrin family from Château de Beaucastel.
Despite ongoing legal disputes over ownership of Château Miraval with Jolie, Pitt remains dedicated to the estate’s winemaking operations. Not only has he revitalized a music recording studio on the property in Provence, but he has also ventured into launching Fleur de Miraval Champagne in collaboration with the Perrins and renowned grower-producer Pierre Péters.
Celebrity-backed wines and spirits have become a prevalent trend in the drinks industry, with a notable analysis from drinks industry research specialist IWSR indicating that these products often surpass market expectations. Brad Pitt’s foray into the spirits world with The Gardener gin serves as a testament to his continued success and interest in the realm of viticulture and distillation.
In essence, Pitt’s recent video showcasing the French Riviera and The Gardener gin not only captures the essence of this picturesque region but also serves as a symbolic ode to his passion for crafting exceptional wines and spirits alongside esteemed collaborators. As he continues to navigate the realms of winemaking and distillation, Pitt’s dedication to quality and innovation remains unwavering, setting him apart as a prominent figure in the ever-evolving world of beverages.