Festival Season: Which Bands or Artists Could Drive Licensing Deals for Brands?
Selections of artists and bands that could excel in the realm of consumer products and experiences were gathered from industry figures as festival season begins. The first pick was Fleetwood Mac, chosen for its connectivity to both personal and historical experiences. The band’s music, such as “The Chain,” played during iconic F1 rivalries, making it deeply ingrained in the memories of many. The storytelling within Fleetwood Mac’s music offers substantial opportunity for licensing, with raw emotion and various eras allowing for creative exploration. Unlike more heavily merchandised bands, Fleetwood Mac provides a blank canvas for imaginative licensing endeavors. The band’s aesthetic, embodying 70s mysticism and bohemian glamour, aligns well with today’s trends and could be reimagined for a modern festival aesthetic.
Alanis Morissette emerged as another strong contender due to the resurgence of 90s fashion and cultural shifts that resonate with her legacy. Her music, known for themes of empowerment and irony, strikes a chord with diverse generations. Lyrics from songs like “Ironic” offer inspiration for a product collection, with potential offerings ranging from apparel to homeware. Alanis Morissette’s style and message provide a solid foundation for a robust and enduring licensing program that spans various creative outlets.
King Gizzard & The Lizard Wizard, despite not being mainstream, offers a niche yet devoted following and a DIY ethos that resonates with innovative brand programs. The band’s eclectic discography spanning multiple genres opens up the opportunity for diverse licensing initiatives. A unique proposition, such as the ‘Gizzverse Tarot,’ could appeal to collectors, art enthusiasts, and the band’s fan community while fitting into modern retail spaces seamlessly.
Reflecting on historical bands that have successfully created iconic brands, examples such as the Rolling Stones’ logo and Supergrass’s distinctive logo design were highlighted. These bands utilized visual identities to create lasting brand experiences across various products. Current bands like Fontaines D.C. were suggested as potential future brand-builders, showcasing the ongoing trend of bands evolving into multifaceted brands with a wide range of consumer products. As festival season unfolds, the potential for bands and artists to drive engaging licensing programs remains ripe, offering a diverse landscape of creativity and opportunity within the consumer market.