York-based Orillo Productions films music video with Inuit theme

Orillo Productions based in York embarked on a creative venture highlighted by the production of a music video for the emerging pop duo, POLO, in 2015. The success of their previous collaboration on the video for Party Talk had garnered them recognition, winning Best Cinematography at the Leeds Music Video Awards in 2014.

Director of production at Orillo, Jordan Clarke, expressed his excitement at the opportunity to have significant creative freedom in developing visually striking content like the music video. The new project encompassed a unique blend of Inuit mythology interwoven with the picturesque backdrop of Yorkshire’s landscapes.

The film crew meticulously selected five different locations across Yorkshire to bring to life the vision of underwater scenes, forest runs, and captivating dance sequences within a warehouse. At the core of the concept was the story of Sedna, the Inuit sea goddess, captivating a man with an irresistible allure to join her in the water.

Rianne White, director at Orillo, shared her deep connection with the project, describing how Running Deep tapped into an inspirational reservoir of creativity within her mind. The process of choreographing and directing the music video became a transformative and liberating experience, allowing for artistic expression to flourish.

The artistic vision behind the Inuit-themed music video transcended conventional boundaries, as Orillo Productions endeavored to craft a visually-stunning narrative that resonated with audiences on a deeper level. The fusion of mythology with contemporary aesthetics created a visually captivating and emotionally evocative piece that left an indelible impact on viewers.

Through the lens of Orillo Productions, the music video for POLO’s Running Deep stood out as a testament to creative innovation and artistic exploration. The collaboration between the filmmakers, musicians, and the creative team culminated in a visually striking and emotionally resonant portrayal of storytelling that transcended traditional music video conventions.

As the project wrapped up, Orillo Productions had once again solidified its reputation as a trailblazer in the realm of creative visual storytelling. The Inuit-themed music video served as a testament to the company’s commitment to pushing boundaries and creating captivating content that resonates with audiences on a profound level.