Vol. 3: Ono Brothers and Atsushi Saito Sporting Serialized Blanket T-shirts
Summer is synonymous with T-shirts, as people of all ages and nationalities don this comfortable garment during the warmer months. However, finding the perfect blend of fabric and fit in a market flooded with T-shirts can be challenging. This is where “blankt” steps in. A newcomer to the T-shirt scene, this brand has already made waves in major boutiques and is garnering a lot of attention. To delve deeper into the allure of “blankt,” eight knowledgeable individuals were asked to try on their products. In this third installment, we will explore the perspectives of two individuals who excel in their respective fields.
Meet Kentaro and Kotaro Ono, siblings with a shared passion for bicycles, fashion, and sports. Kentaro, the older brother, co-owns “ONO WHEEL” and is involved in apparel production, SNS management, event organization, and even plays soccer in his spare time. His younger brother, Kotaro, co-owns and works as a mechanic at “ONO WHEEL,” having competed in world championships as a former road racer. Their active lifestyles demand clothing that is both functional and stylish.
When it comes to T-shirts, Kentaro and Kotaro prioritize comfort and versatility in their wardrobes. Kentaro leans towards designs with eye-catching prints, shorter lengths, and broader cuts, drawing inspiration from his soccer days and love for vintage uniforms. On the other hand, Kotaro opts for black apparel while working on bikes, reserving white garments for leisure. Both brothers have a penchant for printed T-shirts, with Kentaro favoring company merchandise.
Their experience with “blankt” T-shirts left them impressed by the organic cotton fabric’s softness and breathability. For Kentaro, the quick-drying feature of the T-shirt was ideal for his active days at the store, while Kotaro appreciated its lightweight feel during bicycle rides. The ease of pairing the T-shirt with different outfits and its wrinkle-resistant nature added to the appeal for both siblings.
In their respective work spheres, Kentaro and Kotaro aim to push boundaries and achieve global recognition for “ONO WHEEL.” From expanding their reach to communicating with diverse audiences, the Ono brothers aspire to make their mark on the world stage. Kotaro’s passion for cycling drives his ambition to spearhead projects centered around bicycles.
As summer unfolds, Kentaro looks forward to cycling to far-off sauna facilities clad in his trusty “blankt” T-shirt, while Kotaro seeks the serenity of a mountain retreat. Their individual fashion philosophies and shared appreciation for quality T-shirts shine through their unique experiences with “blankt.”
Moving on to Atsushi Saito, a PR professional at “W inc.” with a keen eye for fashion and creativity. Saito emphasizes the importance of clean and versatile clothing choices, blending high-end and budget pieces with a sensibility inspired by women’s wear. His preference for printed T-shirts paired with jackets or open shirts reflects his style’s eclectic nature. Saito’s meticulous approach to fashion and penchant for balance and comfort guide his daily outfit choices, creating a harmonious blend of functionality and aesthetic appeal.
Whether it’s the Ono brothers’ love for sports and bicycles or Atsushi Saito’s flair for creative fashion, the appeal of “blankt” T-shirts transcends lifestyle boundaries, offering a seamless blend of style and comfort for the modern individual. This summer, elevate your wardrobe with the organic softness and versatile designs of “blankt.”