Exploring the Radio Mindset on Ultimate Classic Rock – Barrett Media

ations should strive for: content that engages the reader. “Whether it’s a humorous list or something that’s thought-provoking, if you can inspire conversation or get people to react in some way, that’s our best content by far,” says Wilkening.

Overall, speaking with Wilkening was a great reminder that whether you’re running a Classic Rock station or a Classic Rock website, the challenges are very similar. Finding fresh angles on familiar stories, adapting to pop culture and trends, and creating engaging content are key to keeping audiences interested and growing the format for years to come. And as long as there are fans of Classic Rock music, there will always be room for new stories and new ways to tell them.