Explore Korean Culture and Tourism at Tourism Roadshow in Tysons Corner, VA
The Ministry of Culture, Sports, and Tourism, in cooperation with the Korea Tourism Organization (KTO), is set to bring a taste of Korea to Tysons Corner, VA. Scheduled for August 23rd to 24th, 2025, the “Experience Your Korea” K Tourism Roadshow will provide visitors with an immersive experience in Korean culture, gastronomy, beauty, and entertainment. Taking place over two days at PenFed Plaza, Tysons Corner Center, this event aims to enhance the U.S. East Coast’s tourism sector while commemorating the upcoming 2025 APEC Summit in Gyeongju.
This interactive festival is poised to offer an unforgettable time for families, K-culture enthusiasts, and individuals keen on discovering Korean heritage. The event seeks to translate the surging interest in Korean culture, fueled by global sensations like K-pop and popular TV shows, into actual visits to Korea.
The K-Tourism Roadshow creates a central space for K-Culture aficionados hailing from Virginia, Maryland, and Washington, D.C. to delve into Korea’s rich cultural tapestry. With over 20 participating organizations, including prominent names like Korean Air, bb.q Chicken, Nongshim, and K-beauty brands, attendees can expect a vibrant display of Korea’s art, music, and cuisine.
Heejin Cho, serving as the Executive Director of KTO’s New York office, emphasized that the roadshow’s essence lies in enabling fans to step into the immersive world of Korea depicted in dramas and movies. This temporary event forms part of a broader initiative to channel the global enthusiasm for K-content into tangible trips to Korea.
The K-Tourism Roadshow transcends merely showcasing Korean culture; it actively engages participants in experiences unique to Korea. Noteworthy attractions include an exhibit of Korean contemporary art by Lee Leenam, presenting the installation “Gwanghwa Mountain and Water,” alongside AI-based artwork by Space Monster blending traditional Korean heritage with the latest technology.
Attendees can look forward to joining a lively K-pop dance contest set to infectious tunes and partake in traditional Korean games such as the famed Red Light, Green Light, featured in the hit series Squid Game. These activities are accessible and enjoyable for individuals of all ages, ensuring a dynamic, all-ages experience for all.
For those keen on exploring Korea’s vibrant art scene, stop by Seochon and Bukchon, where you can witness modern Seoul intertwined with centuries-old tradition. Catch the same essence at nationwide festivals like the Suwon Hwaseong Cultural Festival, Incheon Pentaport Rock Festival, and Hwacheon Sancheoneo Ice Festival, showcasing regional culture worth exploring.
Film aficionados can enjoy an outdoor screening of the critically acclaimed Korean movie “Little Forest,” known for its breathtaking cinematography portraying rural Korean life. Participants can also immerse themselves in the world of skincare and wellness with renowned Korean beauty brands like Rejuran and Wishcompany, while food enthusiasts can savor authentic Korean dishes like bb.q Chicken, Nongshim ramen, and Jongga kimchi.
Designed to captivate the U.S. East Coast audience, this roadshow celebrates Korea’s global significance and the importance of cultural exchange, particularly with the upcoming 2025 APEC Summit in Gyeongju. In attending, visitors not only gain insights into Korea’s rich history and traditions but also cultivate a deeper appreciation for how Korean culture continues to shape the global landscape through cultural phenomena like Squid Game and K-pop.
Whether you’re a family seeking weekend entertainment, a die-hard K-pop fan itching to flaunt your moves, or someone intrigued by Korean beauty and cuisine, the K-Tourism Roadshow extends something for everyone. This event offers a unique chance to directly engage with Korean culture without venturing beyond U.S. borders, with over 20 participating organizations ensuring a comprehensive exploration of Korean life’s diversity, from contemporary art to enduring traditions.
Attending the K-Tourism Roadshow means being part of a global movement captivated by Korean culture and intent on living it beyond the screen. Seize the opportunity to partake in this distinctive cultural celebration that unveils the best of what Korea has to offer, promising an enriching experience for all attendees.