Efforts to gather music sources receive public support
The Korea Popular Music and Performance Industry Association, also known as the ‘Music Core Association,’ is launching an initiative to combat the hoarding of tickets and music from September 6th to 7th at the ‘Let’s Rock Festival’ in Nanji Hangang Park. This campaign, known as the ‘2025 Music Stockpiling and Performance Ticket Monitoring Project,’ aims to address the detrimental effects of ticket trading and music hoarding on the integrity of the performance industry and music market, promote a fair ticket reservation culture, and raise awareness about responsible consumption practices.
Various engaging activities will be available for festival attendees to directly participate in. Participants can gain a deeper understanding of the importance of a fair performance culture through the entertaining “OX Quiz” and by taking part in the “Ticket Eradication Chalking Contest.” Additionally, a ‘Free Counseling Center for Ticket Damage’ staffed by legal expert Baek Se-hee will offer advice and assistance for individuals affected by ticket-related issues.
Attendees will have the opportunity to share their opinions on scalping tickets and music hoarding through surveys and satisfaction assessments. Prizes such as festival merchandise, gift vouchers, and commemorative stickers will be awarded to participants through lucky draws. Public interest videos like ‘No Ticket Redemption’ by Jung Dong-won and ‘Another Way’ by May 5 will be screened at campaign booths and main stages to spread awareness about the importance of eliminating ticket scalping.
The campaign’s presence at the Let’s Rock Festival is expected to effectively educate attendees on the harmful effects of ticket scalping and music hoarding, instilling a culture of fairness surrounding ticket reservations and nurturing a healthy music ecosystem through public engagement. An official from the Korea Music Association emphasized the detrimental impact of ticket scalping on performer rights and identified music hoarding as a significant issue that disrupts fair competition within the music market. The campaign, organized by the Korea Music Association, aims to foster mutual understanding between the performance industry and the audience, fostering a culture of fair play.
The Korea Music and Tourism Association, a Ministry of Culture, Sports, and Tourism-registered organization composed of 40 performance agencies, is committed to promoting popular music performances and events in Korea. Through initiatives like the ‘2025 Music Stockpiling and Performance Ticket Monitoring Project,’ the association is actively working towards the development of a thriving domestic pop music performance industry and the creation of an equitable performance culture ecosystem.