Grandson reflects on significant impact of choosing independence with release of new album “Inertia”
Jordan Benjamin, also known as Grandson, has embarked on a transformative journey with his latest album, “Inertia.” An artist known for his politically charged rock music reminiscent of bands like Rage Against the Machine, Grandson took a bold step by breaking free from his previous record label and embracing the world of independent artistry with his own label, XX Records. This decision marked a significant shift in his career, allowing him to unlock new levels of personal and creative growth.
In a candid conversation with NEXT prior to the release of “Inertia,” Grandson expressed his gratitude for the freedom and creativity that stemmed from venturing into the unknown territory of independence. He acknowledged the inherent challenges artists face as perfectionists seeking validation from external sources, such as record labels and media conglomerates. However, he emphasized the empowering shift towards artist control and audience engagement brought about by the democratization of music in the digital age.
The collapse of traditional gatekeepers like music television and radio has given artists like Grandson the opportunity to build direct and intimate connections with their fan base. This shift excites him as it allows him to create music that resonates with and is shaped by the people who consume and appreciate his work. “Inertia” stands as a testament to this newfound sense of artistic freedom, with Grandson using his platform to address pressing societal issues with unapologetic frankness.
The album’s tracks are bold and outspoken, with songs like “Brain Rot” confronting society’s toxic relationship with social media and “Self-Immolation” drawing inspiration from real-life events, such as the self-immolation protest outside the Embassy of Israel in Washington D.C. It is through these powerful and socially relevant themes that Grandson’s artistry shines, capturing the essence of protest and activism in his music.
“Inertia” is a punk-infused album that channels raw emotion and energy, offering listeners an outlet to express their frustrations and discontent with the world around them. Grandson’s distinctive voice, characterized by a blend of expressive rock vocals and occasional rap verses, adds a layer of intensity to the heavy guitar riffs and drum overdubs that define the album’s sound.
For fans of artists like Rage Against the Machine, Linkin Park, and PUP, “Inertia” is a must-listen that promises a high-octane musical experience. With its release on September 5th and an upcoming live performance at the Phoenix Concert Theatre on December 12th, Grandson’s latest album is set to make waves in the rock music scene. As he navigates the uncharted waters of independence, Grandson continues to evolve as an artist, unafraid to confront the complexities of modern life through his music.