Philip Morris Korea CEO Yoon Hee-kyung to participate in 2025, announced on the 18th
Philip Morris Korea, led by CEO Yoon Hee-kyung, has made an announcement regarding its upcoming participation in the 2025 Busan International Rock Festival. The festival is set to take place at the Samrak Ecological Park in Sasang-gu, Busan from the 26th to the 28th. The company aims to engage in on-site activities that focus on conveying environmental responsibility while providing cultural experiences concurrently.
One of the noteworthy initiatives planned by Philip Morris Korea for the festival is the collaboration with the Environmental Foundation to host the first “Thudam Filter X All Gathering” plogging campaign in Busan. The campaign is specifically designed to contribute towards cleaning up the environment by collecting trash and cigarette butts. The underlying message of the campaign is aimed at emphasizing the importance of maintaining cleanliness in Busan, as a clean city ultimately leads to a clean sea.
This endeavor by Philip Morris Korea is not only about promoting environmental responsibility but also about integrating social consciousness into the brand’s innovative image. By fostering a consumer-oriented clean festival culture, the company seeks to make a positive impact on the community. The “Thudam Filter X All Gathering” campaign, which has previously been conducted mainly in metropolitan areas, is now being extended to the local festival in Busan, marking a significant step towards engaging with the local community.
In addition to the environmental campaign, Philip Morris Korea will also set up an iCourse booth at the festival site. This booth serves as a space where any adult smoker can freely visit and engage in various experiences. The festival site will offer diverse experience spaces including photo zones, DJ stages, and lounges to enhance the overall enjoyment of attendees. Furthermore, the company has taken into consideration the convenience of smokers by providing a smoking booth that distinguishes between combustion cigarettes and non-combustion cigarettes (e-cigarettes).
The participation of Philip Morris Korea in the 2025 Busan International Rock Festival signifies a commitment towards environmental sustainability and community engagement. By actively involving in initiatives that promote cleanliness and responsible behavior, the company is dedicated to creating a positive impact on society while also providing a memorable festival experience for attendees. This collective effort to combine environmental consciousness with cultural experiences exemplifies Philip Morris Korea’s dedication to corporate social responsibility and community welfare.