Can Spotify oversee misleading AI-generated music?

For independent artists, utilizing online platforms can be a beneficial way to showcase their work to a larger audience. However, the rise of AI-generated content has introduced ethical concerns, creating a flood of misleading material on platforms like Spotify. Recently, a new song credited to Volcano Choir, a band featuring Bon Iver’s Justin Vernon, surfaced on Spotify, allegedly created by AI rather than the actual band members. This incident sheds light on a larger issue prevalent in the music industry.

In response to the growing problem of deceptive AI-generated music, Spotify announced updated policies targeting generative AI. The company emphasized the importance of safeguarding against the negative aspects of AI to unleash its potential for artists and producers. Acknowledging the issue, Spotify disclosed the removal of 75 million “spammy tracks” from its service over the past year. New measures include stricter restrictions on voice impersonation and collaboration with artist distributors to test preventative tactics.

The fake artist controversy is not new in the music industry. It mirrors the previous case of Velvet Sundown, an entirely AI-generated psych-rock band. The origins of their music raised eyebrows, prompting various streaming platforms like Deezer to label their music as AI-generated. Spotify’s recent steps in addressing this issue indicate a shift in the industry towards transparency and authenticity.

Notably, Spotify is working with music industry organization DDEX to establish a new industry standard for AI disclosures in music credits. While it remains to be seen how this standard will be implemented, the removal of the fake Volcano Choir song from the platform is a positive step towards combating misleading content. Such initiatives aim to restore trust and credibility in the music streaming landscape, ensuring that listeners have access to genuine, artist-produced music.

In conclusion, the prevalence of AI-generated music poses a significant challenge to the authenticity and integrity of the music industry. Spotify’s proactive approach to regulating misleading content signals a commitment to upholding industry standards and protecting artists’ originality. By implementing stringent measures and supporting AI disclosure, Spotify aims to create a more transparent and trustworthy music streaming experience for both artists and listeners alike.