Korean Bands Stray Kids, DAY6, ENHYPEN, and BABYMONSTER See Significant Increase in October Brand Rankings
In a remarkable turn of events emphasizing musical talent over the flamboyance of the entertainment world, the October 2025 Rising Star Brand Reputation rankings in Korea showcased the dominance of four powerhouse K-pop groups – Stray Kids, DAY6, ENHYPEN, and BABYMONSTER, suggesting a shift in the cultural influence spotlight from screens to stages.
Typically a platform for emerging public figures in film, TV, variety, and music, this month’s list presented a refreshing narrative with music acts taking center stage. Stray Kids and DAY6 managed to break into the top five rankings, a rarity in a chart often monopolized by actors and media stars. Stray Kids, renowned for their highly praised Asia tour and attention-grabbing fashion endeavors in Paris, secured the 5th spot with an impressive brand reputation index of 2,776,220, marking a 22.72% surge from the previous month. This surge mirrors their enduring global appeal and increasing acknowledgment by the Korean audience of their influence within the country. Their strong presence on TikTok, visually captivating stage performances, and consistent content output have contributed to robust consumer engagement and media traction, critical factors in the index algorithm.
DAY6, positioned 4th on the ranking, garnered a brand reputation index of 2,905,629. The band, entrenched in the industry for a while, has gradually surged back into the spotlight with their compelling narratives and exceptional musical prowess, solidified by heartfelt live shows that have captured the hearts of many. Their latest album, “The Book of Us: Final Chapter,” has garnered critical acclaim and international chart success, aligning their digital standing with their artistic excellence.
Further down the list, ENHYPEN landed 12th place, steadily climbing through their recent gothic-concept EP that performed well on both local and global music charts. Collaborations with international fashion brands and a surge in behind-the-scenes content have propelled their media presence, enhancing fans’ involvement. Although their exact brand reputation score wasn’t disclosed, their presence in the upper echelons indicates a strategic expansion outside the confines of fandom.
BABYMONSTER, YG Entertainment’s highly anticipated girl group, entered the rankings at 21st place, driven by strong keyword association, extensive digital buzz, and a viral dance challenge that captivated Gen Z audiences in Korea and Southeast Asia. Their appearance on the list, despite being relative newcomers, hints at a potential journey mirroring BLACKPINK’s meteoric rise with the right cross-market management.
Traditionally, the commanding presence of television and film actors has been a hurdle for music acts to gain recognition in the rising star rankings. However, the October 2025 data reveals a noteworthy transition in visibility and public sentiment. These groups are no longer confined to music streaming platforms but now occupy the psychological space once dominated by Korea’s elite actors and multi-hyphenates.
As winter comebacks approach and year-end award shows commence, all eyes are on these acts to maintain or even surpass their current rise. The trend in October signifies a triumphant beat overtaking the scripted allure, foretelling intriguing developments in the K-pop landscape moving forward.