Report shows BJCC events fueled economic development in Downtown Birmingham in 2025

be a significant asset for the city of Birmingham and Jefferson County. Our venues serve as more than just event spaces; they are places that bring our community together, create lasting memories, and attract visitors from far and wide to experience all that Birmingham has to offer. Each event held at the BJCC contributes to the economic growth of our city and plays a key role in shaping a vibrant future,” stated Tad Snider, CEO of the BJCC.

The report highlighted that in addition to the BJCC’s attendance figures, events held at the venue played a major role in driving activity in Downtown Birmingham. Some of the largest spikes in visitor numbers were recorded during events at BJCC venues, such as Lil Wayne’s concert, Cinco de Mayo festivities, SEC Women’s Gymnastics Championship, AMA Supercross Championship, Ringling Bros. and Barnum & Bailey show, AHSAA Basketball State Finals, Monster Jam, NCAA Women’s Basketball Regional, and sold-out performances of Les Misérables, just to name a few.

These events not only brought in large crowds but also aimed to provide exceptional experiences for attendees. The success of the BJCC lies not just in hosting major events but in ensuring that every interaction, whether at a national championship or a community event at City Walk BHAM, is of the highest quality. This commitment to delivering outstanding experiences of all sizes is what sets the BJCC apart and contributes to the overall allure of Downtown Birmingham.

The report reflects a positive trend in the economic growth of Downtown Birmingham, with the BJCC playing a pivotal role in driving foot traffic and visitor numbers in the area. It showcases the BJCC as a dynamic hub for events, entertainment, and community engagement, highlighting its significance in shaping the cultural and economic landscape of the city.

As Birmingham continues to evolve and grow, the BJCC remains a cornerstone of the city’s identity, providing a platform for diverse events and activities that bring people together and contribute to the vibrancy and prosperity of the community. With a commitment to excellence and a focus on delivering exceptional experiences, the BJCC is poised to continue driving economic growth and fostering a sense of community in Birmingham for years to come.