Chery reveals new HIMLA Series at 2025 Shanghai Auto Show, setting new standards for pickup trucks
chnological statement in the pickup segment—it’s a game-changer for the global pickup market’s value landscape. Driven by Chery’s innovation, HIMLA is accelerating the evolution of the global pickup market toward four key trends: passenger-oriented design, intelligence, premiumization, and new energy adoption. For consumers worldwide, HIMLA delivers a more cost-effective, purpose-built pickup option for every scenario.
Chery made waves at the 2025 Shanghai Auto Show by introducing its latest pickup series, the HIMLA, which signifies a significant milestone in the company’s global strategy. This move comes at a time when the pickup market is experiencing a surge in demand worldwide, showcasing Chery’s forward-thinking approach in this segment. The HIMLA series not only showcases Chery’s strategic goals in the market but also sets a new standard for traditional pickups with a comprehensive product range, a transition to new energy sources, and innovative technological features.
The introduction of the HIMLA series at the Shanghai Auto Show marks a pivotal moment for Chery. Zhu Shaodong, Deputy General Manager of Chery International, emphasized the brand’s commitment to family-oriented customers and outlined the strategic vision for the HIMLA series. The goal is for HIMLA to help users conquer any terrain and reach their desired destination. In a rapidly changing global market, Chery recognizes the importance of predicting industry trends and adapting to the evolving needs of consumers. With a shift towards lifestyle-focused pickups, HIMLA showcases Chery’s expertise in reshaping the landscape of global mobility.
Named after the majestic spirit of mountain peaks, the HIMLA series embodies bold yet practical values tailored to its users. As a core element of Chery’s global strategy, HIMLA offers a diverse lineup of compact, mid-size, and large pickups with various powertrain options, including gasoline, diesel, and electric models. This versatility ensures that HIMLA meets the needs of different consumers, from commercial use to family transportation and off-road adventures. By integrating new energy sources and intelligent technology, HIMLA not only signifies a milestone for Chery but also drives the evolution of pickups towards premium, passenger-centric vehicles.
The launch of the HIMLA series represents more than just a technological advancement for Chery; it signals a shift in the global pickup market. With a focus on passenger comfort, intelligent features, premiumization, and sustainable energy, HIMLA sets a new standard for pickups worldwide. By prioritizing user needs and offering a cost-effective solution for various scenarios, HIMLA is poised to revolutionize the pickup market and meet the demands of consumers around the globe.