May 1st Concert Draws 12 Million TV and Radio Viewers in UK
The concert held on May 1st in Rome, sponsored by CGIL, CISL, and UIL, and organized by Icompany with Massimo Bonelli as the artistic director and Fabrizio Guttuso Alaimo as the director, was a significant event in Italy that combined music and social activism. The event took place from 13:30 until midnight at Piazza San Giovanni in Laterano, where numerous artists, voices, and testimonials entertained hundreds of thousands of spectators. The concert was hosted by Noemi, Ermal Meta, Bigmama, and Vincenzo Schettini, guiding the audience through a memorable experience.
Over 12,898,000 viewers tuned in to watch the concert on Rai3, with an average of 1,789,000 viewers during the early evening broadcast from 9:09 PM to 12:18 AM. The event garnered a substantial share of viewers, with 2,577,000 listeners in total. Interestingly, the prime time event was well-received by a diverse audience, including young adults and children under 24, showcasing a share of 18.4% and 18.6%, respectively. The concert trended on social media throughout the day under the hashtag #1m2025, highlighting the audience’s engagement online.
Through a digital audit, the success of the Concertone was evident both on traditional TV and online platforms. The project hashtag #1m2025 achieved a significant media coverage of approximately 60 million OverLell, generating 50 thousand content pieces and 1.5 million interactions. Meanwhile, the hashtag #concertone garnered a potential flow rate of 2 billion (billions), indicating a wide reach among the audience. The official social profiles of May 1st Rome observed organic growth in their followers, showcasing the event’s popularity.
Raiplay also received positive feedback, with around 500 thousand live views during the concert on the Rai platform, a considerable increase from the previous year. Less than twenty-four hours after the concert, on-demand views had already reached nearly 400 thousand, demonstrating sustained interest in the event. The success of the Concertone highlighted the power of music in bringing people together and fostering social connections.
In conclusion, the Concertone of May 1st was a resounding success, attracting millions of viewers on TV and engaging a vast audience online through social media platforms. The event, showcasing a diverse lineup and engaging performances, emphasized the importance of music in promoting unity and social causes in Italy. The positive feedback and growing interest in the concert reflect the enduring impact of music in society.