Robbie Williams appointed as FIFA Music Ambassador
Robbie Williams, the renowned and highly decorated artist, has been officially appointed as the FIFA Music Ambassador for the upcoming FIFA Club World Cup 2025. Making the exciting announcement during a virtual conversation with FIFA President Gianni Infantino, Williams revealed that he has composed and recorded a brand-new Official FIFA anthem titled ‘Desire’. This electrifying track, crafted in collaboration with experienced partners Karl Brazil, Owen Parker, and Erik Jan Grob, will have its world premiere before the commencement of the FIFA Club World Cup’s first match this coming Saturday. Following its debut, ‘Desire’ will become a prominent feature during all future FIFA tournaments, including the illustrious FIFA World Cup 2026 and beyond.
The song, ‘Desire’, accompanied by a visually captivating video, is set to resonate through the atmosphere of Miami’s Hard Rock Stadium as Egypt’s Al Ahly FC goes head-to-head with Inter Miami CF in the opening match of the tournament. A unique element added for the first time in history will be the playing of the anthem before every match of the FIFA tournament, symbolizing the unifying spirit and passion that defines football worldwide. Boasting an emotive blend of fervor and strength, ‘Desire’ encapsulates the intense emotions, national pride, and camaraderie that encapsulate the essence of football at its pinnacle.
In an impressive collaborative effort, Robbie Williams has extended an invitation to the renowned Italian sensation Laura Pausini to contribute her exceptional talent to the anthem. FIFA President Gianni Infantino expressed his excitement and admiration for the remarkable collaboration between the two highly acclaimed musicians, highlighting the emotional and exemplary qualities of the newly minted anthem. Embracing a pioneering cultural approach, FIFA taps into the influential realm of music to strengthen the bond with fans and elevate the visceral essence of the sport.
Robbie Williams, a globally celebrated artist known for his extraordinary performances and a repertoire of iconic songs, brings his unparalleled creativity to enhance the grandeur of football’s most significant moments. Delving into his new role with profound enthusiasm, Williams acknowledged the profound impact that music and football have had on his life personally, underscoring the deep sense of honor he feels to be chosen as FIFA’s Music Ambassador. Reflecting on his childhood memories and lifelong passion for both music and football, Williams expressed his eagerness and privilege in crafting the official FIFA anthem, a composition that harmoniously intertwines the essence of anticipation, fervor, and magnificence that precedes a match.
The exciting prospect of performing the anthem at prestigious tournaments in the years to come fills Robbie Williams with a sense of anticipation and reverence. His heartfelt invitation to Laura Pausini to contribute her exceptional voice to ‘Desire’ was graciously accepted, setting the stage for a memorable performance at the FIFA Club World Cup 2025. Laura Pausini, an internationally acclaimed artist with a vast global following, expressed her joy and admiration for collaborating with Williams on this exceptional project. The FIFA Club World Cup 2025 promises a thrilling culmination at MetLife Stadium, New York, where Robbie Williams and Laura Pausini will deliver a live rendition of ‘Desire’ during the highly anticipated final.