Lush collaborates with pop group Katseye for new limited edition collection inspired by Beautiful Chaos album
Lush has teamed up with the pop group Katseye for a unique cross-brand collaboration that aims to celebrate the values of “individuality, sisterhood, and creativity.” The British cosmetics company has introduced a special collection inspired by the band’s second EP, ‘Beautiful Chaos.’
This limited-edition range features an array of bath bombs, scents, and soaps, all infused with the essence of the US-based international girl band. Fans of Katseye can explore and enjoy these products both in Lush stores and online across the UK and Ireland.
Kalem Brinkworth, Concepts and Collaborations Lead at Lush, expressed the brand’s enthusiasm for this partnership, stating, “At Lush, we are always looking for creative ways to champion individuality and self-expression, and this collaboration with Katseye embodies just that.” Each bath bomb in the collection is a delightful surprise, capturing the unique energy of the band’s members through a playful blend of scents, colors, and creativity.
One of the standout products in this collaboration is a Katseye bath bomb featuring the band’s logo. Infused with fruity davana and buchu oils, as well as sweet benzoin resin, this bath bomb exudes a soft, bubblegum-like sweetness that lingers. Additionally, the collection includes five distinct soaps, each shaped differently and offering a unique sensory experience, such as an anchor-shaped soap and one with a cherry fragrance.
In a statement, the band shared their excitement about the collaboration with Lush, stating, “We have been fans of Lush for so long, so getting to collaborate on something this playful and personal has been so much fun.” They further expressed their delight at seeing their Katseye world transformed into bath bombs, scents, and charming soaps, which they believe perfectly encapsulate their bold, distinct, and slightly chaotic spirit.
Lush’s collaboration with Katseye is part of a series of partnerships with renowned entertainment brands for exclusive product ranges. Previous collaborations include collections inspired by Hello Kitty, How to Train Your Dragon, Wicked, Minecraft, Super Mario, Spongebob, and Barbie.
In addition to its creative collaborations, Lush is known for its eco-friendly and socially-conscious initiatives. The brand recently took a stand in support of trans rights by launching a campaign following court rulings in the UK and US that have posed challenges to inclusivity efforts.
With a focus on celebrating individuality, creativity, and self-expression, Lush’s collaboration with Katseye is a testament to the brand’s dedication to showcasing unique and bold voices in the beauty industry. Fans of both Lush and Katseye can look forward to a one-of-a-kind collection that embodies the essence of the band’s spirited personalities.