Tobias Forge challenges Gene Simmons’ “Rock Is Dead” statement: “There will be …”
Gene Simmons, bassist and co-founder of Kiss, has long asserted the demise of rock music with his iconic declaration that “rock is dead.” This assertion has sparked widespread discussion within the music community, eliciting various responses and opinions regarding the genre’s current relevance. However, Tobias Forge, the mastermind behind the enigmatic rock band Ghost, refuses to embrace this proclamation of rock’s demise.
Forge acknowledges Simmons’ repeated claim that rock music is on its last legs, particularly emphasizing the absence of new headlining acts in the genre. Despite the dwindling presence of certain legendary bands, such as Kiss, Forge remains optimistic about the future of rock music. He suggests that over time, new bands will emerge to fill the void left by their predecessors, offering a fresh perspective on the theatrical and ambitious nature of rock music in the contemporary music landscape.
Having spent the last decade cultivating Ghost’s unique blend of aesthetics and musicality, Forge recognizes a broader context in the discussions surrounding rock’s alleged demise. He attributes the perception of rock music’s decline to generational differences and shifting cultural norms. Forge highlights a significant temporal shift in the music industry during the 2000s, marking a distinction between older, established acts and newer, emerging talents, as per the perceptions of different age demographics.
In his assessment, Forge contends that the perception of a band’s longevity is subjective and influenced by one’s generational standpoint. Drawing attention to his band’s enduring appeal across different age groups, Forge challenges the notion of Ghost being perceived solely as a new band. Instead, he argues that the band’s longevity and impact on audiences, regardless of age, solidify their status as an established and reputable musical entity within the contemporary rock scene.
As Ghost embarks on a global tour to showcase their musical prowess and captivating stage presence, Forge remains steadfast in his belief that rock music is far from extinct. By captivating audiences worldwide with their innovative approach to performance and music, Ghost symbolizes a new wave of rock acts that defy traditional categorizations and expectations. Forge’s unwavering commitment to pushing the boundaries of rock music underscores his confidence in the genre’s enduring vitality and relevance in the modern musical landscape.