New shoe brand On launches in Singapore, hair salon 35a hosts Sunday market, SK-II introduces pickleball pop-up.
On, a unique Swiss brand known for its distinctive running shoes, recently opened its first Singapore store at Jewel Changi Airport. This marks the brand’s expansion into South-east Asia, following its successful launch in Jakarta. The store’s design is a 9,300 sq ft duplex with the first floor dedicated to its athletic range, showcasing popular models like the Cloudmonster and Cloudrunner. On, founded in 2010, has gained international popularity for its innovative cushioning technology that provides a comfortable and lightweight feel for runners.
The flagship store features a wall of shoes displayed in cubby hole-like drawers, providing easy access to the stock kept behind it. Additionally, the store highlights a collaboration with Hollywood actress Zendaya, offering a stylish “Zendaya edit” that includes a range of athletic and lifestyle clothing. The second floor of the store features a lifestyle range, including athleisure wear, casual shoes, and outdoor gear. It also includes a section for kids, as well as products co-designed with Swiss tennis legend Roger Federer.
Local hair salon 35a is set to host an artful Sunday market on July 27, featuring indie clothing brands such as Tell Your Children and Fassbender and Melloncollie. The market promises a unique mix of community, creativity, and entertainment, with DJs spinning live music, books, art, and small-batch wine for sale. Notable vendors at the market include ‘zine store Shrub, teeth jewellery business Third Eye Toothgems, and designer furniture store Grafunkt. This market is positioned as a one-stop destination for shoppers seeking unique and locally made goods.
In other news, American footwear brand Keen has released a special edition shoe for the annual Fuji Rock Festival in Japan. Retailing at $179, the collaboration shoe is designed for festival-goers, featuring a roomy toebox for comfort and a grippy rubber sole for better traction. The shoe’s unique design includes egg-yolk yellow accents on a grey-green body, perfect for festival activities like dancing, trekking, and exploring the festival grounds.
Luxury beauty brand SK-II is hosting a pickleball-themed pop-up event from July 18 to 20 at Chijmes’ Mini Lawn. This event marks the debut of the brand’s latest suncare innovations, including the GenOptics Airy UV Cream and CC Primer. Visitors can enjoy a custom pickleball court set-up for photo opportunities, play Connect4 with a twist, and try out the new products. Shoppers who share their experience on social media stand a chance to win the complete suncare range worth $294.
Lastly, jelly shoe brand Melissa and fashion label Diesel have collaborated on a capsule collection that fuses their unique styles. The collection features three shoes, including the Quantum Thong, Quantum Platform, and Quantum Sneaker X, blending Melissa’s bubbly look with Diesel’s futuristic sensibility. Available in a range of colors and designs, these shoes offer a fresh take on traditional styles and aesthetics. The collection is available online and at select retail locations, offering fashion-forward consumers a bold and unconventional footwear option.