BookMyShow and RuPay partner to offer discounts on Sunburn tickets
icketing platform BookMyShow has teamed up with the domestic card payment network RuPay for a year-long collaboration, focusing on both digital channels and physical experiences. This partnership will offer RuPay cardholders various benefits, including exclusive access to presale tickets online and perks like ticketing zones, lounge areas, merchandise discounts, and fast lanes for top-ups at upcoming events such as the 2025 Sunburn and the 2026 editions of Lollapalooza India and Bandland rock festival in Bengaluru.
The announcement comes following a similar alliance between EVA Live and MasterCard, which was unveiled earlier this year. Notably, these partnerships are not exclusive, indicating a trend in the industry where live music promoters like BookMyShow are working with multiple payment networks to offer unique experiences to customers. By partnering with financial institutions like Kotak Mahindra Bank and HSBC for past events featuring big names like Guns N’ Roses, Maroon 5, and Ed Sheeran, BookMyShow is establishing itself as a key player in the live music and entertainment space in India.
In addition to offering exclusive benefits to RuPay cardholders, BookMyShow’s collaboration with RuPay is part of a larger strategy to enhance the overall concert experience for attendees. By providing access to presale tickets, special zones, and fast lanes for services on site, the partnership aims to make live music events more enjoyable and convenient for fans. This aligns with the growing trend in the industry towards enhancing fan experiences and creating unique offerings that set events apart from one another.
With the upcoming events like Sunburn, Lollapalooza India, and Bandland, RuPay cardholders can look forward to a range of perks and privileges that enhance their overall concert experience. From exclusive ticketing zones and lounge areas to merchandise discounts and expedited services on site, these benefits aim to make live music events more enjoyable and convenient for fans. By partnering with RuPay, BookMyShow is not only catering to the needs of its customers but is also setting a new standard for concert experiences in the industry.
As live music events continue to grow in popularity in India, partnerships like the one between BookMyShow and RuPay are crucial for enhancing the overall concert experience for attendees. By offering exclusive benefits to RuPay cardholders, such as access to presale tickets, exclusive zones, merchandise perks, and faster services on site, this collaboration aims to make live music events more enjoyable and convenient for fans. With the upcoming events like Sunburn, Lollapalooza India, and Bandland, RuPay cardholders can expect a range of benefits that enhance their concert experience and set these events apart in the competitive live music landscape.