54 Ultra Releases New Single “I Won’t Go” Along with Nostalgic Super 8 Music Video
honing his craft and exploring different genres. With 54 Ultra, Rodriguez blends elements of pop, soul, and electronic music to create a unique and captivating sound that sets him apart in the music industry.
“I Won’t Go” is a departure from the typical English-language tracks, introducing a Spanglish element that adds an extra layer of depth and complexity to the lyrics. The song explores themes of longing, defiance, and unrequited love, set against a backdrop of lush synth melodies and groovy basslines. The blend of Spanish and English lyrics creates a sense of duality and introspection, reflecting the internal struggles and emotions of the narrator.
Accompanying the single is a music video shot entirely on Super 8 film, adding a vintage and nostalgic feel to the visuals. Directed by Kyle Mickelson, the video follows Rodriguez as he navigates the streets of London, capturing candid moments and intimate glimpses into his world. The Super 8 format enhances the overall aesthetic of the video, giving it a timeless quality that complements the retro vibe of the track.
With “I Won’t Go,” 54 Ultra continues to showcase his versatility and innovation as an artist, pushing boundaries and exploring new sonic territories. The blend of Spanglish lyrics, soulful melodies, and retro-inspired visuals all come together to create a multi-dimensional experience for the listener. Rodriguez’s ability to evoke emotion and tell compelling stories through his music sets him apart as a rising star in the industry.
As the musical landscape continues to evolve, artists like 54 Ultra are leading the way in pushing boundaries and redefining genres. With his unique blend of influences and innovative approach to songwriting, Rodriguez is poised to make a lasting impact on the music scene. “I Won’t Go” is just the latest example of his creative vision and artistry, offering a glimpse into the mind of a true musical maverick.