Sorry releases new track titled “Today Might Be The Hit”

The latest release from Sorry, “Today Might Be The Hit,” is an electrifying track that gives a glimpse into their upcoming album “COSPLAY,” set to debut on November 7. The band has unveiled plans for the COSPLAYOGRAPHY launch shows, including one at the ICA on the album’s release day, along with tour dates across the UK, EU, and the US. The song itself bursts with energy, reminiscent of the band’s early sound, but with intricate layers of sounds like bird chirps, overlapped vocals, and snippets of conversation that make it a captivating and dynamic piece.

Lyrical content in “Today Might Be The Hit” draws from the life story of Ludwig Boltzmann, known for his entropy formula that was initially rejected but later celebrated on his grave. Melding this narrative with a garage rock-inspired guitar and drum arrangement, Sorry crafts a unique blend that sets it apart from traditional rock offerings. This attention to detail and storytelling is evident throughout “COSPLAY,” showcasing the band’s experimental and innovative approach to music.

Recording the album with various collaborators across multiple studios adds to the eclectic feel of “COSPLAY,” following their previous records “Anywhere But Here” from 2022 and their debut “925” from 2020. Tracks like “Echoes,” “Waxwing,” and “Jetplane” offer a taste of what’s to come from the album, promising a depth of creativity and emotion that fans have come to expect from Sorry. Stay tuned for more updates on the album and upcoming shows.

The COSPLAYOGRAPHY mini-series shows will kick off in November, with dates in the UK and Ireland, followed by a tour across North America and Europe in December. Tickets for these shows are available now, offering fans a chance to experience Sorry’s dynamic and genre-defying music live on stage. From intimate venues to larger concert halls, Sorry’s unique sound and narrative-driven lyrics promise an unforgettable live experience.

As their third studio album, “COSPLAY” marks a significant milestone for Sorry, pushing the boundaries of what a contemporary rock band can achieve. The album is a deliberate departure from traditional rock norms, blending past and present influences to create a captivating and immersive musical journey. With tracks like “Today Might Be The Hit” and a diverse range of sounds and themes, Sorry invites listeners into a world where anyone can be anyone, blurring the lines between reality and imagination in a bold and unapologetic manner.