Hard Rock International Announces 25th Anniversary Bruce Springsteen Born in the U.S.A. Merchandise

Limited-Edition Collectable Hard Rock Apparel and Accessories to Benefit WHY

Hard Rock International celebrates an American legend with the launch of Hard Rock’s Born in the U.S.A. merchandise, honoring the 25th anniversary of the release of Bruce Springsteen and the E Street Band’s Born in the U.S.A. studio album. Proceeds from Hard Rock’s exclusive Born in the U.S.A. 25th Anniversary merchandise will benefit WHY and the organization’s Artists Against Hunger & Poverty Program. WHY is a nonprofit organization that strives to fight against hunger and poverty in America and around the world.

Bruce Springsteen’s Born in the U.S.A. album cover is among the most recognizable in music history. WHY is honored to once again work with Springsteen and now Annie Leibovitz to commemorate the 25th Anniversary of the album release, in an effort to raise funds and awareness for the fight against hunger and poverty. Hard Rock International continues their commitment to philanthropy as a core value of their company. WHY has made a difference in the lives of many children who are hungry around the world through the ongoing support of Hard Rock International.

To commemorate the 25th anniversary of the album released on June 4, 2009 Hard Rock’s Born in the U.S.A. apparel and accessories will be sold at select Hard Rock properties worldwide, including Cafes, Hotels, Casinos and on www.hardrock.com

Selections from the collection include:

  • Hard Rock’s Born in the U.S.A. pin features the iconic artwork from the Born in the U.S.A. album, shot by world-renowned celebrity photographer Annie Leibovitz, molded into the shape of a guitar. ($12)
  • Hard Rock’s Born in the U.S.A. women’s t-shirt features the Born in the U.S.A. album artwork on the front of a navy blue, crew neck, jersey t-shirt with a Hard Rock logo on the back. ($26)
  • Hard Rock’s Born in the U.S.A. men’s t-shirt features Born in the U.S.A. album artwork on the back of a classic navy blue t-shirt with a Hard Rock logo on front left chest. ($26)
  • Hard Rock’s Born in the U.S.A. distressed, red baseball hat features an embroidered navy Hard Rock logo above the bill with the words “Born in the U.S.A.” embroidered in white along the back. ($22)

With every item purchased, consumers will receive a limited-edition Born in the U.S.A. collectable button.

Source: Hard Rock International

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