The Rolling Stones’ ‘Steel Wheels’ Success on Rock Radio and the Promo 12’s Emergence
to cue the next track, allowing for a smooth transition.
The idea caught on quickly, with other labels following suit. The promo 12” single allowed radio stations to focus on a single track from an album, helping to build excitement and buzz around upcoming releases. This innovative approach to promotion became a game-changer in the industry and cemented Rappaport’s reputation as a forward-thinking and influential figure in the rock music scene.
Rappaport’s memoir, Gliders Over Hollywood, offers a unique perspective on the inner workings of the music industry during its heyday. Through his engaging storytelling, readers get a behind-the-scenes look at the strategies and campaigns that shaped the careers of some of the biggest names in rock music. With a blend of humor, nostalgia, and insight, Rappaport shares his experiences working with iconic artists and navigating the ever-changing landscape of radio promotion.
From his early days hanging out at radio stations to build relationships with DJs to his groundbreaking idea for the promo 12” single, Rappaport’s career has been defined by creativity and innovation. His passion for music and dedication to helping artists succeed shine through in every anecdote and memory shared in his book.
Gliders Over Hollywood is a tribute to a bygone era in the music industry, a time when rock radio ruled the airwaves and album sales soared. Rappaport’s influence on the industry is palpable, with his efforts shaping the careers of countless artists and leaving an indelible mark on the history of rock music promotion.
As the music industry continues to evolve and change, Rappaport’s stories serve as a reminder of the power of creative thinking and bold ideas. His legacy as a trailblazer in rock promotion is secured, with his contributions to the industry still resonating with music lovers and industry professionals alike.
In a world where the music landscape is ever-shifting, Rappaport’s memoir is a testament to the enduring legacy of rock music and the individuals who helped shape its history. Gliders Over Hollywood is not just a book about one man’s career; it is a celebration of an era, a genre, and a passion for music that transcends time and trends.