Alternative rock favorite releases first album in 11 years, offering new music and visuals
Kulash, who formed OK Go in Chicago back in 1998, shared that the band didn’t explicitly plan to take such a long break between albums. After releasing “Hungry Ghosts” in 2014, the band invested their time in creating music videos and touring extensively. However, personal life events such as guitarist Andy Ross and Kulash becoming parents, followed by the onset of the pandemic and Kulash working on directing a movie with his wife, led to a significant delay before they realized it was time to work on a new album.
Reflecting on the experience, Kulash humorously mentioned that perhaps it would have been wise to declare a hiatus like other bands usually do before making a comeback to build excitement. However, this gap presented an opportunity for OK Go to refresh themselves creatively and deliver something truly special to their fans.
The arrival of “And the Adjacent Possible” marks a significant moment for OK Go, a band known for its innovative and visually captivating music videos in addition to its catchy music. With tracks like “Here It Goes Again,” “I Won’t Let You Down,” and “The One Moment,” OK Go has carved out a unique space in the alternative rock genre with a blend of pop melodies and modern rock elements.
The music videos that accompany OK Go’s songs have garnered critical acclaim and several prestigious awards, showcasing the band’s dedication to pushing creative boundaries and delivering extraordinary visual experiences. With “And the Adjacent Possible,” OK Go continues this tradition of visually stunning videos, utilizing unconventional methods and intricate choreography to captivate audiences.
Despite their reputation for groundbreaking music videos, Kulash emphasizes that OK Go is first and foremost a band focused on creating great music. While their videos may be what they are best known for, Kulash believes that the songs themselves are just as important in delivering a memorable experience to listeners. The eclectic mix of influences and styles on “And the Adjacent Possible” showcases OK Go’s musical versatility and ability to create a cohesive listening experience.
As OK Go prepares to hit the stage once again to showcase their new music, Kulash mentions that the live show will be designed to immerse audiences in the music without relying on screens or distractions. The band’s goal is to create a heartfelt and sincere connection with the audience, emphasizing the power of live music to evoke emotions and create shared experiences among attendees.
In the end, for OK Go, the release of “And the Adjacent Possible” represents a return to their roots as a band that values creativity, innovation, and the power of music to connect with audiences on a deeper level. As they gear up to perform at the Agora in Cleveland, OK Go is eager to share their new music and provide fans with a memorable and meaningful concert experience.