The Project That Elevated Nino Goldberg | Online Platform

Nino Goldberg, the principal creative officer at VML Latin America, stands out as one of the most awarded CCOs in the region, as recognized by The Drum – World Creative Ranking in 2025. Goldberg has an impressive background, having worked at renowned agencies such as Lowe, DDB, McCann, and TBWA before joining the Y&R network, which later merged with VML and Wunderman Thompson to form VML.Wunderman Thompson. Over the course of his career, Goldberg has spearheaded the development of integrated regional and global campaigns for notable brands like Coca-Cola, Telefónica-Movistar, AB InBev, and Danone, among others. His exceptional work has earned accolades at major international advertising festivals, including Cannes Lions, D&AD, One Show, and the Clio Awards. Additionally, Goldberg’s creative expertise has been acknowledged on a broader scale, being listed in Forbes’ ‘Top 35 Under 35’ roster and creating the first commercial outside the United States to air during the Super Bowl.

In his downtime, Goldberg finds solace in playing the guitar alongside his furry friend, Panda. When reflecting on his career in the industry, Goldberg reminisces about cherished advertisements, music videos, games, and web platforms that have left a lasting impact on him. One such ad that stands out to him is a captivating piece from his childhood that underscored Albert Einstein’s theory of relativity with its multidimensional storytelling approach.

Inspired by a memorable telecommunications ad that highlighted the beauty of human relationships and the transformative power of parenthood, Goldberg was deeply moved by the creativity of the young writer behind it. This experience fueled his aspiration to contribute to the advertising industry and create meaningful, emotionally resonant content that resonates with audiences on a profound level.

Goldberg finds artistic inspiration in Apple’s iconic ‘Think Different’ campaign, considering it a pinnacle of advertising craftsmanship. From the carefully curated music and imagery to the powerful message urging individuals to embrace unique perspectives, the campaign encapsulates the ethos of innovation and creativity that Goldberg holds dear.

Reflecting on his professional journey, Goldberg fondly recalls his first project at an esteemed agency—a promotional ad for a rock festival featuring renowned musicians like Oasis, Beck, R.E.M., and Neil Young. The success of this campaign not only marked a significant milestone in Goldberg’s career but also afforded him a memorable encounter with one of his music idols, Axl Rose, further solidifying his passion for the advertising industry.

Though he admires Apple’s marketing endeavors, Goldberg also acknowledges the occasional misstep, such as the ‘Crush’ campaign, which seemed incongruent with the brand’s values of art, music, and humanity. Nonetheless, he appreciates the humanity in recognizing that even industry giants can err, underscoring the importance of humility and growth in the creative process.

Throughout his career, Goldberg has encountered numerous creative projects that have evoked various emotions, from admiration to envy. Particularly, he admires Telecom’s ‘Bostezos’ campaign for its innovative approach in linking a seemingly mundane concept like yawning to human connection and communication, showcasing the power of storytelling in advertising.

One project that remains a highlight in Goldberg’s career is the groundbreaking Coca-Cola ‘Security Cameras’ campaign, which became the first non-U.S.-created concept to air during the Super Bowl. The campaign’s success and global reach underscored Goldberg’s ability to craft compelling narratives that resonate with audiences worldwide.

Most recently, Goldberg’s involvement in Movistar’s ‘This Is Not a Game’ film project, which earned a gold award in the Film category, exemplifies his ongoing dedication to delivering innovative and purpose-driven creative content for brands. As Goldberg continues to push creative boundaries and inspire audiences through his work, his passion for storytelling and artistic expression remains at the core of his career in the advertising industry.