Klook to offer tickets for accommodations, transportation, and activities on global platform.
K-pop products are making a significant impact in the overseas market, with Chinese consumers leading the pack in purchasing these cultural items. According to analysis of reservation data from various online travel agencies (OTAs), China emerged as the top buyer of K-pop products in the first half of the year.
One notable platform making waves in this arena is Klook, a renowned global OTA that specializes in accommodation, transportation, and activity bookings. Klook has recently announced plans to collaborate with MADE ONE, a festival agency, to facilitate the sale of tickets for the Water Bomb World Tour 2025 to international travelers. This partnership signifies a strategic move by Klook to enhance its offerings in the realm of K-pop performance products.
The Water Bomb World Tour 2025, organized by MADE ONE, is a prominent music festival that attracts music enthusiasts from around the world. Through Klook, foreign visitors can purchase tickets for performances taking place in cities such as Seoul, Busan, and Sokcho in Gangwon Province. In a bid to cater to the needs of travelers, Klook is also introducing package deals that include shuttle services from Seoul to Sokcho, enhancing the overall experience for attendees.
The response to ticket sales for the Water Bomb World Tour 2025 has been overwhelmingly positive, particularly among foreign tourists. Notably, a significant portion of reservations for the Seoul performances on the Klook platform were made by individuals from the United States. This trend underscores the global appeal of K-pop and its ability to transcend cultural boundaries.
Data from Klook’s product reservations between January 1 and June 18 revealed interesting insights into consumer behavior regarding K-pop performance products. Greater China, encompassing regions such as Hong Kong, Taiwan, and mainland China, emerged as the leading market for purchasing these products. Following closely behind were the United States and various European countries, including the United Kingdom, France, and Spain, highlighting the widespread popularity of K-pop on a global scale.
In addition to the Water Bomb World Tour 2025, Klook offers a diverse range of K-pop performance products to cater to the burgeoning demand from international tourists. These offerings include options such as round-trip shuttle services, city tours, and souvenir vouchers, aimed at providing visitors with a well-rounded experience beyond just attending the performances.
Lee Joon-ho, head of K-pop’s Korea branch, emphasized the growing appeal of K-Entertainment and its role in driving tourism to Korea. He expressed Klook’s commitment to expanding its product offerings in collaboration with MADE ONE to showcase high-quality Korean performances and showcase the country’s cultural richness to K-pop enthusiasts worldwide.
Highlighting the convenience offered by Klook’s payment systems for foreigners, a Madeon official underscored the importance of the collaboration in enhancing the visitor experience. The partnership between Klook and MADE ONE is poised to further promote the unique charm of K-pop to a wider audience and foster continued growth in the global appreciation of Korean music and culture.