Ed Sheeran films music video for new single in Suffolk
Earlier this week, Ed Sheeran released a new music video for his latest single, “A Little More”, shot in Suffolk and featuring Rupert Grint. This video showcases various well-known locations, including the British Sugar factory in Bury St Edmunds. The video’s storyline follows Grint, best known for his role as Ron Weasley in the Harry Potter series, as he leaves prison and has a nostalgic flashback to his appearance in Sheeran’s “Lego House” music video from 2011.
Throughout the video, Sheeran takes on multiple roles, such as a prison officer, therapist, and bin man, interacting with Grint’s character. Grint’s journey includes passing the Malthouse Bridge, observing an advertisement for Sheeran’s upcoming album at the Farnham Road underpass, and returning to a family home adorned with Sheeran memorabilia. Additionally, Grint attends a Stalkers Anonymous meeting and secures a job as a housekeeper at Hengrave Hall on the outskirts of Bury St Edmunds.
The video progresses with Grint repeatedly encountering different versions of Sheeran, from glimpses on television to encounters at the gym. At one point, Grint’s character meets a girl who he eventually marries at St Mary’s Church, only to discover Sheeran beneath her veil at the altar. The video showcases over 250 outfit changes, purposefully sourced sustainably from second-hand stores and resale platforms to minimize waste.
In an interview with Vogue, Sheeran expressed his intention to avoid unnecessary waste by utilizing pre-existing clothing for the video’s diverse looks. His decision reflected a conscious effort to reduce environmental impact and promote sustainable practices. Through innovative storytelling and creative character portrayals, the music video for “A Little More” captivates viewers with its engaging narrative and visual appeal.
Overall, Ed Sheeran’s latest music video offers a unique and entertaining viewing experience while highlighting the beauty of Suffolk’s landscapes and architecture. The collaboration with Rupert Grint and the sustainable approach to costume design further enhance the artistic quality of the production. As fans continue to enjoy Sheeran’s evolving musical style and visual storytelling, the impact of his work extends beyond entertainment to inspire environmental consciousness and creativity in the industry.