SZA appointed as Artistic Director at Vans in long-term collaboration

boration with Vans reflects a shared creative spirit.

“They stand where I stand, and I’m honored to invite a whole bunch of people to stand Off the Wall with us,” SZA said.

Vans, well-known for its classic and iconic styles, has been a staple in the fashion world for decades. The brand’s collaboration with SZA marks a significant step in bridging the gap between music, fashion, and youth culture. As the newly appointed artistic director, SZA brings her unique perspective and influence to the table, shaping the future campaigns and product collections of Vans.

With her genre-blending sound and distinctive sense of style, SZA embodies individuality and community. She expressed her excitement about the role, emphasizing how Vans aligns with her values of creativity and self-expression. The collaboration aims to showcase the intersection of joy, community, and fashion while celebrating humanity, culture, and connection. SZA’s mission as artistic director is to create a platform that resonates with a diverse audience on a deeper level.

The debut campaign from the partnership captures the essence of self-expression in a whimsical and dreamy manner. Directed by Sophie Jones and styled by Alejandra Hernandez, the campaign features the Vans Knu Skool model. Originally released in 1997, the Knu Skool reimagines the classic Old Skoo silhouette with modern updates like a puffed tongue, chunky laces, and a 3D Sidestripe. The campaign showcases the Knu Skool in Black/White colorway, emphasizing its timeless appeal and contemporary relevance.

As a Grammy-winning artist and a prominent figure in contemporary R&B, SZA’s collaboration with Vans is a testament to her creative prowess and influence. She views the partnership as a natural extension of her personal ethos and artistic vision. By joining forces with Vans, SZA aims to create a space where creativity knows no bounds and where like-minded individuals can come together to express themselves freely.

The Vans x SZA collaboration represents a fusion of art, fashion, and culture, breaking down barriers and redefining traditional concepts of style. Through their shared commitment to innovation and authenticity, Vans and SZA are set to inspire a new generation of creators and tastemakers. The launch of the Knu Skool campaign is just the beginning of a transformative journey that promises to reshape the landscape of contemporary fashion and music. Together, Vans and SZA invite everyone to get Off the Wall and embrace their true essence.