Poppy debuts latest track “Unravel”
Poppy, the two-time GRAMMY-nominee, has just released a brand new single titled “Unravel” through Sumerian Records, marking her first new material since the drop of her highly regarded album, Negative Spaces, in 2024. This fresh track showcases Poppy’s vulnerable side, blending haunting vocals and intimate lyrics to create a chorus filled with raw emotion and energy. With each new release, Poppy solidifies her position as a trailblazing artist carving out her experimental metalcore niche. “Unravel” was produced and co-written by Jordan Fish from Bring Me The Horizon.
The accompanying visualizer for “Unravel” captures Poppy confronting a distant tornado, adding a visually compelling element to the song. Directed by Sam Cannon, who also helmed the visualizers for Negative Spaces, the video offers a captivating visual experience that complements the music. Poppy’s monumental year continues with her recent Best Metal Performance nomination at the 2025 GRAMMY Awards for her collaboration with Knocked Loose on “Suffocate”. This nomination follows her historic recognition in 2021 as the first female solo nominee in the metal category for her track “BLOODMONEY.”
Poppy’s artistic versatility knows no bounds, as she easily transitions from performance art provocateur to video director to a recording artist with a wide-ranging discography encompassing various genres like metal breakdowns, bubblegum pop, and grunge-punk. Her latest endeavors, including a cover of WHAM’s “Last Christmas” and the hit song “End of You” in collaboration with Amy Lee of Evanescence and Courtney LaPlante of Spiritbox, have been met with critical acclaim and chart-topping success on Billboard’s Hot Hard Rock Songs chart.
Having recently concluded the second leg of her They’re All Around Us Tour, Poppy continues to showcase her boundless creativity and unapologetic approach to genre-bending music. Fans have come to expect the unexpected from Poppy, and she consistently delivers with each project, cementing her status as a pioneering artist reshaping cultural norms at every turn. Her ability to seamlessly navigate diverse artistic avenues while staying true to her unique vision has earned her widespread acclaim and a loyal fan base.
Looking back on her eventful 2024, Poppy embarked on a successful tour with 30 Seconds to Mars and Avenged Sevenfold, setting the stage for her dynamic release of Negative Spaces. This album builds on her previous collaborations with Bad Omens and Knocked Loose, yielding chart-topping hits and critical acclaim across various platforms. Poppy’s performance of “The Cost Of Giving Up” on Jimmy Kimmel Live! earlier this year further solidified her position as a dynamic and evolving artist unafraid to push boundaries and explore new musical territories.
With the release of “Unravel” and the ongoing success of her recent projects, Poppy continues to evolve and redefine her sound with each new song, solidifying her legacy as an artist unafraid to challenge conventions and explore uncharted musical landscapes. Her fearless approach to genre-blending and artistic experimentation ensures that fans will always be left guessing and eagerly anticipating her next move. Poppy’s ability to infuse her music with raw emotion, innovative production, and genre-defying soundscapes cements her status as a true visionary in the music industry, constantly pushing the boundaries of creativity and artistry.