Athletic Brewing Company Partners with Vans Warped Tour for Non-Alcoholic Collaboration
Athletic Brewing Company has recently announced a unique partnership with the renowned Vans Warped Tour to introduce a new, limited-edition collaboration brew named ‘Side Stage.’ This innovative brew celebrates the 30th anniversary of the iconic music festival after a hiatus of six years. Crafted with a blend of bright, hoppy Pale brewed with orange peel, ‘Side Stage’ promises a delightful fusion of citrus and floral notes perfect for those who revel in the festival spirit but prefer mornings without the hangover.
Andrew Katz, the Chief Marketing Officer of Athletic Brewing Company, expressed excitement about the collaboration with Vans Warped Tour, aiming to immerse Athletic in the live music scene and create a fusion of vibrant experiences. The Vans Warped Tour has been a cultural beacon for countless fans, symbolizing moments of independence, community, and raw energy that resonated with a generation. Catering to fans who thrive in the mosh pits or groove at house parties, ‘Side Stage’ delivers a full-bodied flavor without the aftermath of excess.
‘Side Stage’ will be available for purchase on the Athletic Brewing website and made accessible at the Vans Warped Tour stop in Orlando on November 15-16. At the event, Athletic Brewing will proudly serve as the Official Non-Alcoholic Beer Sponsor, embodying the festival’s essence of inclusivity and music-centered camaraderie. Kevin Lyman, the Founder of Vans Warped Tour, highlighted the beer’s ability to maintain the event’s core values, offering a guilt-free environment for fans to relish the music and vibrant community without the influence of alcohol.
The collaboration between Athletic and the Warped Tour underscores Athletic’s commitment to permeating live music scenes and revolutionizing adult drinking habits through inclusive, non-alcoholic options for varied lifestyles. Since its commercial launch in 2018, Athletic has epitomized innovation in the non-alcoholic beer industry by refining brewing techniques through meticulous trials, securing 185 prestigious taste awards. The company leads the market share as the best-selling non-alcoholic craft beer brand in the U.S., commanding a substantial 52% share, outstripping competitors by over 45 points.
‘Side Stage’ embodies the spirit of Vans Warped Tour and Athletic Brewing Company’s shared ethos of fostering communities, pushing boundaries, and delivering exceptional experiences, even without alcohol. This collaborative brew encapsulates the intersection of music, integrity, and creativity, inviting fans to savor the festival’s legacy with every sip.